A Financial Guide with the Personal Touch

We have recently re-launched our Financial Guide websites on the .net domain (the original sites are still available in the three languages EN FR DE) with a new look, better navigation and a special personal touch :

The Financial Guides invite you into the world of finances and money management. Our sites contain vital information for the full comprehension and understanding of financial and strategic investments including: the diversity in investment and creating a portfolio, how to establish a risk/return ratio and a holding period, details on asset categories such as stocks, funds and options, information on various markets such as money, foreign exchange, bond and alternative investment markets.

The modern stylish website includes an extensive foldable menu system, book-style navigation, a full text search engine, an interactive glossary database of financial terms, and a user questionaire. The free informational service the site is providing, is marketed using traditional SEO optimization of the HTML pages, through manual directory inclusions of relevant categories, the provisioning of Google and Yahoo sitemaps as well as other techniques.

To further enhance the site's usability, easy-of-navigation and overall customer satisfaction, special personalization elements enrich the pages. These elements are typically visual banners, which respond to the visitors site usage in real-time and attempt to provide the right links at the right time. This particular project on personalizing Guide Finance is part of a bigger vision by IC Agency to provide custom website solutions for smart site-content to enhance otherwise static pages. This is especially important as we enter an era dominated by highly dynamic Web2.0 technology driven by more user-feedback than ever before.

(by Andreas Schiffler)