IC-Agency - Your 6th sense online InsightOut. IC-Agency Blog

The Innovation Risk


Macbookair_2 Apple recently launched the new ultra-portable computer, the MacBook Air. For Apple fans, there is no shortage of reasons to buy this product.

For us, it's not its magnificent design, size, flash memory hard drive nor its weight (unrivaled within the industry) that makes it so special. It's more so the vision that guided Apple to develop such a product.  Without an optical reader or an Ethernet connection, the product relies on a courageous choice of wireless technology.

Apple is defining the future of the portable computer.  They envision a notebook with a permanent high-speed WIFI connection, enabling access to all necessary information anywhere, anytime. Therefore, the computer would have access to images, music, movies and all other kinds of data through a wireless internet connection, rendering obsolete the Ethernet connection and optical drive.

The MacBook Air may be a risk on Apple's part, but aren't risks symptomatic of innovation? Let's not forget: who took them seriously when they stopped including the floppy drive in their computers? There is much for innovative companies to learn from this...

By IC-Agency | February 20, 2008 | Our Pick

Comments

Well said. I can't wait to get my hands on one of these!

# Posted by: WS Mike, le March 10, 2008

The comments to this entry are closed.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83455cacc69e200e550390f348833

Listed below are links to weblogs that reference The Innovation Risk:

Subscribe to InsightOut.
InsightOut is IC-Agency’s interactive think tank. It is animated by our team in Canada.

Contact Us
www.ic-agency.com


Latest Posts
Audemars Piguet and IC-Agency rewarded in Paris
The Challenges of Exclusivity and Social Media
Mobile Marketing for Luxury Watch Brands in Action
Effectively Working Search and Social Media
Your Brand Up for Auction on Google in Europe

Latest Comments
Faye from Hong Kong on Boucheron and e-commerce
The Professionel on Luxury, the Internet and the Buying Process
WS Mike on The Innovation Risk
David on AOL Leaks Info on Google
Marc-O. on Power and the Internet

Categories
Actualité
Competitive Monitoring
Demand Analysis
Domain Names
E-Advertising
E-Commerce
E-reputation
Holistis
IC-Agency Events
Luxury Watch Special
News & Trends
Our Pick
Perception Analysis
Search Engine Optimization
Search Engine Protection
Sectorial Analysis
Sponsored Links
Strategic Consulting

Archives
December 2010
November 2010
June 2010
March 2010
January 2010
October 2009
July 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
April 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006

Contributors
Flavio Quaranta
Associate Partner, Bathurst
Jonathan Tower
Internet Marketing Specialist

Books we reccommend
John Battelle: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture John Battelle / The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Blogs we read
Slashdot
business2blog
Stephen's Web
TechCrunch
Blogspotting
Om Malik
John Battelle

License
Some Rights Reserved