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“Internet Marketing” book by EBG: a collection of experiences with Holistis


Imbook For its 5th edition, the Little Red Book of Interactive Marketing has changed its name to simply “Internet Marketing”. Over 70 campaigns are decrypted by large brands and their agencies.

The editor, Electronic Business Group, has once again put their trust in IC-Agency to conduct a case study. In the section “Increasing Your Sales”, we discover how Nespresso U.S. significantly increases its conversion rates by using the Holistis solution (download study).

Let’s not forget that this book is intended for a very wide audience, from novice to online pro, and offers a complete overview of the newest trends in online marketing as well as several tips and tricks to succeed in your campaigns (order book).

By Philip Arseneau | October 30, 2008
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International Watchmaker Marketing Day


The 12th Journée Internationale du Marketing Horloger will take place on November 27, 2008 in the world’s watch making capital, Chaux-de-Fonds, and will focus on watch communication. Throughout the day, several round-tables will discuss the roles of watch making publications, the use of spokespersons, the use of art in watch communications, product placement and interactive marketing.


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David Sadigh will meet with Philippe-Léopold Metzger, CEO of Piaget, Pascal Ravessoud, director of la Fondation de la Haute Horlogerie, Pierre Maillard, editor-in-chief of Europa Star and many more names of the luxury watch industry to discuss the theme “Watch Making and Interactive Marketing: How Can Brands Profit from the Internet?”

We invite you to register now for this conference, a day that cannot be missed for all those active in the luxury sector.

By Philip Arseneau | October 29, 2008
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An internet rumor cost Apple 10% of its stock market value


At 9am on October 3, after a series of iterations on Twitter, an anonymous internet user posted an article on iReport, CNN’s platform for citizen journalism, revealing that Steve Jobs had been taken to the emergency room for a heart attack.


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Barely an hour later, Apple’s stocks dropped 10% before returning to their original value after Apple’s official reaction: “It’s not true”.


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Was this simply bad intention or a “pump and dump” scam? Or was this new proof of the limits of citizen journalism?

It doesn’t matter.

What does matter, however, is how quickly this published information propagated and the resulting consequences for this company.

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Increasingly, we are seeing situations of crisis communication where public figures, business leaders, and also brands are at the heart of conversations between internet users.

Some companies understand that these discussions that are beyond surveillance represent both a threat and an opportunity for their business, like Apple who had to respond in less than an hour to calm the market freefall.

For others, there exist tools that allow for the automatic collection and analysis of messages from blogs and forums pertaining to a brand or its products. Tag Heuer uses the Consumetrics solution developed by IC-Agency.

With an interface capable real time measurement of the impact of communications, identifying online opinion leaders in your industry or evaluating the way your products or those of your competitors are perceived by consumers is now possible.

Contact IC-Agency, and take advantage of tools designed for competitive intelligence and perception analysis on the internet.

By IC-Agency | October 10, 2008
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IC-Agency Welcomes a new collaborator


Florent_3_2 It is with great pleasure that we announce the arrival of Florent Bondoux within our IC-Agency team in Geneva.

Until last spring, Florent was the Marketing & Operations Manager at Rezonance. He also conducted a consultancy mandate with Publigroupe in Knowledge Management before joining IC-Agency as a Marketing & Sales Executive.

His expertise in communication and marketing, most notably in event planning, as well as his experience in hosting the largest network of French-speaking Swiss professionals will certainly contribute to the implementation of various PR / Marketing activities and also to develop the agency’s client portfolio.

By Philip Arseneau | October 07, 2008
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