IC-Agency - Your 6th sense online InsightOut. IC-Agency Blog

« December 2008 | Main | February 2009 »

Luxury Watch Brands and Facebook


With more than 150 million users worldwide and 60,000 new registrants per day, the social network Facebook is gaining popularity. What marketing potential can this represent for luxury watch brands?

Social ads, sponsored groups, news feeds or even fan pages, pages dedicated to the promotion of brands, products or services are only some examples of opportunities for marketers to capture the attention of an elusive audience.

With extensive knowledge in Social Media Optimization, IC-Agency focused on the Facebook presence of 12 luxury watch brands by analyzing the popularity of their fan pages and the level of interactivity for each:

 6a00d83455cacc69e2010536c9bf0e970b-800wi

Published in the current edition of Europa Star magazine, the article entitled "Watch Brands and Social Networks: a Focus on Facebook" describes the success factors and pitfalls for brands who want to integrate Facebook into their marketing strategies.

You can read the full article here.

6a00d83455cacc69e2010536cc0b2d970c-800wi

In less than 3 months, the number of registered Fans on most of these pages has doubled. This represents a huge potential of viral communication and brand exposure that cannot be ignored, especially since every day, more than 2.5 million new users join Fan Pages.

To learn how to strengthen the impact of your online communications by optimizing your presence on social networks like Facebook, YouTube or MySpace, please contact us.

By IC-Agency | January 19, 2009 | Actualité , | E-reputation , | Luxury Watch Special , | News & Trends , | Search Engine Optimization
Permalink | Comments (0) | Trackbacks (0)

IC-Agency in the press


Whether its reputation on the Internet, luxury and watch brands expertise, e-tourism strategies or domain names, IC-Agency has been frequently solicited by french speaking media during the last two months: Le Temps, Capital.fr, L'Hebdo, com.in, Radio Suisse Romande have called upon the expertise of its staff to better understand the new challenges of the Internet for business:

• "La course aux nouveaux noms de sites internet est lancée", Capital.fr, November 2008
• "Sur le net sans prétention, j’ai mauvaise réputation...", L'Hebdo, December 2008
• "Quand luxe et internet font bon ménage", Com.in, December 2008
• "L'horlogerie infiltre le web", Le Temps, December 2008
• "Comment Internet va révolutionner le tourisme ?", Radio Suisse Romande, January 2009
• "Les publicitaires rivalisent d’astuces pour pister les internautes", Capital.fr, February 2009
• "The New Marketing Helix: Ad Spending Splinters", Women's Wear Daily (Condenast), March 2009

You can find the entire press review here.

By IC-Agency | January 12, 2009 | Actualité , | IC-Agency Events
Permalink | Comments (0) | Trackbacks (0)
Subscribe to InsightOut.
InsightOut is IC-Agency’s interactive think tank. It is animated by our team in Canada.

Contact Us
www.ic-agency.com


Latest Posts
Audemars Piguet and IC-Agency rewarded in Paris
The Challenges of Exclusivity and Social Media
Mobile Marketing for Luxury Watch Brands in Action
Effectively Working Search and Social Media
Your Brand Up for Auction on Google in Europe

Latest Comments
Faye from Hong Kong on Boucheron and e-commerce
The Professionel on Luxury, the Internet and the Buying Process
WS Mike on The Innovation Risk
David on AOL Leaks Info on Google
Marc-O. on Power and the Internet

Categories
Actualité
Competitive Monitoring
Demand Analysis
Domain Names
E-Advertising
E-Commerce
E-reputation
Holistis
IC-Agency Events
Luxury Watch Special
News & Trends
Our Pick
Perception Analysis
Search Engine Optimization
Search Engine Protection
Sectorial Analysis
Sponsored Links
Strategic Consulting

Archives
December 2010
November 2010
June 2010
March 2010
January 2010
October 2009
July 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
April 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006

Contributors
Flavio Quaranta
Associate Partner, Bathurst
Jonathan Tower
Internet Marketing Specialist

Books we reccommend
John Battelle: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture John Battelle / The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Blogs we read
Slashdot
business2blog
Stephen's Web
TechCrunch
Blogspotting
Om Malik
John Battelle

License
Some Rights Reserved