Why TAG Heuer selects IC-Agency ?
Buyers of luxury goods are increasingly using the Internet to
evaluate their purchases, a growing trend that is confirmed year after year
by the WorldWatchReport, a market study published by IC-Agency that analyzes
dozens of millions of client searches for luxury watch brands on the
TAG Heuer, a company at the cutting edge of innovation, is fully
aware of this trend and has decided to reinforce its visibility in the
international search engines so as to make its products more widely available
and to increase brand awareness.
"Our objective is to escort our customers throughout their
online experience - an experience that generally starts with a search using a
search engine such as, for example, Google. This is a strategic means of
access for a brand such as TAG Heuer and we want to take advantage of it in
the best way possible," says Frédéric Layani, International Internet & CRM
Manager for TAG Heuer.
The strategic search engine optimization assignment taken on by
IC-Agency covers more than 10 markets and is not restricted to the Google,
Yahoo! and MSN trio. As Marc-Olivier Peyer, Senior Innovation Specialist at
IC-Agency says, "Our objective is also to achieve strategic positioning in
China and Russia through Baidu and Yandex, two search engines that generate
more traffic than Google in those high-growth, and increasingly online, watch
According to the search engines market shares in China and Russia, the optimization of a website visibility on Google only is not enough :
The implemented strategy is based on an in-depth analysis of
search intentions associated with the TAG Heuer brand. This approach enables
the evolution of interest in the flagship models and TAG Heuer brand
ambassadors-Leonardo DiCaprio, Lewis Hamilton and Maria Sharapova-to be
IC-Agency has exceptional proficiency in understanding the
online behaviors of "high-net-worth individuals" and is once again
strengthening its position as a key player in luxury digital marketing.
"IC-Agency's strong international expertise in emerging markets,
as well as their understanding of the complex world of luxury professions,
particularly watchmaking, reinforced our decision to work with them,"
concludes Frédéric Layani.
For more information on our international search engine optimization (SEO) services, contact us.
Read the full press release.
They wrote about it : Europa Star, Worldtempus, Montres-de-luxe, LaRevueDesMontres, The Time TV, Interactive Luxury, TrustedWatch, Romandie.com, Yahoo! Finance, MSN Money, etc.