Our Client, Tag Heuer, Honoured For Its Internet Strategy

Our client Tag Heuer has been honoured for its Internet strategy in a recent study conducted by New York University.

This distinction highlights the numerous efforts undertaken by the luxury watch brand in order to position themselves effectively online.

Among the strengths indentified by the author of the study, search engine optimization, which is managed internationally by IC-Agency, was a crucial factor. In fact, the strategy not only includes Google, Yahoo and Bing but also search engines such as Baidu and Yandex, which are leaders in China and Russia, respectively.

The development of rich multimedia content and the proactivity of the brand on social networks have also contributed to Tag Heuer’s ascension into the top ranks.

Download the case study here.

Read the press release (Reuters).