Brand Ambassadors take the Spotlight during JIMH
The 14th edition of Journées Internationales du Marketing Horloger (JIMH), held on December 1 and 2 at La Chaux-de-Fonds, will focus this year on a central dimension for many barnds: ambassadors. International celebrities, actors, athletes or musicians, the face of these pretistigious brands are also their clients, collectors and distributors, even bloggers and other influential personalities. How are they discovered? What impact do they have on building brand identity? What strategies should be adopted?
David Sadigh, managing partner at IC-Agency will have the honor of sharing the secrets of the lesser-known yet strategically important field: "Ambassador Tracking", or how online data can be crucial in selecting ambassadors and integrating them in digital communications.
David Sadigh, Directeur associé d’IC-Agency aura l’honneur d’intervenir et partager les secrets d’un sujet encore peu connu mais non moins stratégique: « Ambassadors Tracking » ou comment l’utilisation des données online peut s'avérer cruciale dans le choix d’un ambassadeur puis son intégration à la communication digitale.
This can't-miss event for marketing and communication professionals in the watchmaking industry will also be an occasion to not only meet certain ambassadors - such as Sébastien Loeb, seven-time world Rally champion and ambassador for Marvin and Guillaume Nery, Free-diving record holder and ambassador for Ball Watch – but to also meet numerous brand executives such as Antonio Calce from Corum, Richard Mille, Jean-Marc Jacot from Parmigiani or even Guillaume Tetu from Hautlence who will contribute to these discussions.
Program and registration here www.marketinghorloger.ch.
|By Jonathan | November 29, 2010 ||