Listening to what your customers are saying
This is our reality: the Internet has completely rocked the way companies are marketing. Every day, millions of netizens are sharing their consumer experiences related to your products and services. Your brand image, its reputation and the wants it creates are being molded on the Internet. Whether you like it or not.
As much as this citizen articulation can be damaging, it also represents opportunity: a chance to listen to your customers, join in on their conversation and learn from the criticism, observations and suggestions to improve on your product, launch a new one or to optimize your corporate communications.
IC-Agency offers its clients a monitoring solution that gathers and analyzes thousands of consumer opinions in blogs, forms and social networks (Facebook, YouTube, etc).
Collected opinions are automatically grouped within a secure web interface and are evaluated by the IC-Agency team. Each opinion, available in its full text form, can be tagged with a specific theme to allow for in-depth reporting.
A search function exists that allows filtering along multiple criteria, as well as a subscription feature that alerts you that a new opinion been published relating to your specific search.
A flexible privacy system makes it equally possible to limit publishing certain opinions only to those concerned within your organization (ex: only Client Services can view opinions regarding hotline quality).
Lastly, the interface contains a reporting module allowing for a graphical representation of perception evolution of each brand or product attributes.
Contact us if you are interested in seeing a demo of our online monitoring solution.