Hublot Number 1 on Facebook
The presence of Hublot on Facebook has caught IC-Agency’s attention. With more than 50,000 fans, the "Hublot Genève" page has moved to the top, surpassing Cartier and Tag Heuer, who were until now top leaders on the social network for more than a year.
While 440% represents the average increase of new fans for all watch brands, Hublot’s performance represents an increase of 2500%.
The opportunity to reach 400 millions potential contacts on the largest community website has not escaped Jean-Claude Biver’s attention, CEO of the brand, contacted by IC-Agency, who commented on the brand’s results:
"I am pleased to learn that these results demonstrate that we are a young, high-end brand. It may be the consequence of our general activities on the Net. I think we should use all tools available online without neglecting any of them.
See all the results and analysis in the article ""Facebook and watch brands, one year later" which appeared in Europa Star magazine :
By Jonathan | January 14, 2010
| Competitive Monitoring
, | Demand Analysis
, | E-Advertising
, | E-reputation
, | Luxury Watch Special
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