IC-Agency - Your 6th sense online InsightOut. IC-Agency Blog

Press Coverage: Bloomberg, Il Sole 24 Ore, TSR…


Overview of recent articles for which IC-Agency was solicited during the last three months:

Comment les marques de luxe reprennent le contrôle de leurs ventes sur Internet ? – Le Temps, 17 juin
Le secteur a longtemps été confronté à une distribution en ligne bas de gamme mettant en péril son image. Appuyé par une directive européenne plus favorable, le luxe tente maintenant de gérer ses propres circuits d’«e-commerce».

L’art de raconter des histoires pour convaincre – Swissquote Magazine, 9 juin
Pour séduire investisseurs et consommateurs, les entreprises ont de plus en plus recours aux techniques du storytelling. Exemples, entre auto-mythologie et vérité.

IC-Agency relie le luxe à son client final – CB Web, 31 mai
IC-Agency, une agence de 30 personnes (3 millions d’euros de CA en 2009, en croissance de 30 % /08) réparties entre Genève et Barthurst au Canada. Créée en 2000, elle est spécialisée dans le digital marketing du luxe.

Swatch Surges After CEO Says Watchmaker’s Sales Rose – Bloomberg / Business week, 26 mai
Swatch Group AG, Switzerland’s biggest watchmaker, rose the most in more than seven months in Zurich trading after Chief Executive Officer Nick Hayek Jr. said sales climbed in the first quarter.

Travaux pratiques – Le Temps, 25 mai
La toile regorge de vidéos didactiques pour apprendre à jouer de la guitare, se maquiller à la façon de Lady Gaga, renforcer ses abdos ou survivre à une attaque de zombies. Un phénomène à la hausse qui intéresse les marques, ravies de pouvoir parler de leurs produits différemment.

La réalité augmentée pourrait faciliter les ventes sur Internet – TSR, 10 mai
Les innovations se multiplient en ce qui concerne les commandes de produits sur Internet. Des simulations en trois dimensions toujours plus poussées permettent à l'internaute de se représenter l'objet comme s'il était devant lui.

VENTES EN LIGNE - Le luxe affûte encore son commerce digital – Worldtempus, 4 mai
Récemment, Richemont annonçait le rachat du site de vente de produits de luxe Net-a-porter.com tandis que Longines inaugurait son magasin virtuel focalisé uniquement sur les Etats-Unis.

China Swatch Partner Hengdeli’s Sales May Grow 30% – Bloomberg / BusinessWeek, 3 mai
Hengdeli Holdings Ltd., the retail partner of Swatch Group AG in China, said 2010 sales growth may be the fastest in three years as it expands market share and Chinese consumers splash out on luxury watches and jewelry.

Cresce il falso d’autore dichiarato – Il Sole 24 Ore, 26 avril
Il business viaggia prevalentemente sul web e riguarda soprattutto orologi di lusso, profumi e design.

Les gagnants de l’internet suisse – Bilan, 6 avril
Sur la centaine de sites qui se lancent en Suisse chaque mois, 5% seulement rentabilisent leur activité. Le secret? Être le premier dans son domaine et fidéliser la clientèle avant que des concurrents ne fassent leur apparition.

More article to read on IC-Agency's press review.
By IC-Agency | June 23, 2010 | Actualité , | IC-Agency Events , | News & Trends , | Our Pick
Permalink | Comments (0) | Trackbacks (0)

SIHH 2010: The Haute Horlogerie under the WorldWatchReport’s magnifying glass


The Premiere WorldWatchReport 2010 is launched today exclusively for the opening day of the SIHH in Geneva.

Among the main trends revealed by the 2010 report:
  • Despite a gloomy economical context, demand expressed for Haute Horlogerie brands registers a 14% increase in 2009.Alexa Traffic Rank for htt
  • Facebook becomes the biggest online community for watch fans, with more than 300'000 declared aficionados. Hublot is the most popular brand there with 56’000 fans.
  • Emerging markets from the BRIC already account for 12% of global demand for luxury watches on the Internet.
The 6th edition now includes:
  • BRIC markets Brazil, Russia, India and China
  • Additional contributions from opinion leaders of the industry
  • Social Media impact, measured through historical data
The market study is carried out by IC-Agency and published in partnership with Europa Star "the most influential watch magazine", with the precious support of the Fondation de la Haute Horlogerie. It will be officially released during BaselWorld 2010.

Read the press release "SIHH 2010: The Haute Horlogerie under the WorldWatchReport’s magnifying glass".

More information on www.worldwatchreport.com

WorldWatchReport 2010

By IC-Agency | January 18, 2010 | Actualité , | Competitive Monitoring , | Demand Analysis , | IC-Agency Events , | Luxury Watch Special , | News & Trends
Permalink | Comments (0) | Trackbacks (0)

The Spanish daily paper "El Mundo" asks IC-Agency about Luxury Market Trends


El_Mundo_logo Recently contacted by El Mundo’s editorial team, IC-Agency shared the latest trends in Spanish online demand for luxury watches.

Read the article "El Reloj Marca la Navidad" appeared in Crónica, the luxury section from the famous Spanish daily paper.


El-Mundo-IC-Agency

By IC-Agency | January 17, 2010 | Actualité , | E-Advertising , | E-Commerce , | IC-Agency Events , | Luxury Watch Special , | News & Trends , | Sponsored Links
Permalink | Comments (0) | Trackbacks (0)

Book Release: "La communication horlogère - Stratégies et nouvelles technologies"


LaCommunicationAvailable at last! We strongly recommend reading the book "La communication horlogère - Stratégies et nouvelles technologies" which brings together the contributions made during the 12th Journée Internationale du Marketing Horloger, organized last year in La-Chaux-de-Fonds by the Association de Journées de Marketing.

David Sadigh of IC-Agency had the honor of having his presentation "Comment accroître l'efficacité de sa stratégie marketing grâce à Internet?", initially for an audience of 200 professionals in the watch industry, published for a much larger audience. /p>

APlease note the remarkable work done by the book editors in transcribing the analysis and debates, as well as the various research efforts needed for the occasion.
You can purchase the book here.

The 13th edition of this event was held on November 26th, discussing Jimh_couverture"L'utilisateur Horloger dans un Monde en Mutation". Rich and exciting discussions were had by the participants in the presence of specialists like Antonio Calce, CEO Corum, Emmanuel Vuille, General Manager Greubel Forsey, Nathalie Veysset, Director De Witt, Françoise Bezzola, Marketing and Communication director TAG Heuer and Gregory Pons from Business Watches & Jewelry.

By Jonathan | January 14, 2010 | IC-Agency Events , | Luxury Watch Special , | News & Trends , | Sectorial Analysis
Permalink | Comments (0) | Trackbacks (0)

IC-Agency Participates in the HowToSpendIt.com Launch


Temp-FT_howtospendit_405891941 The renowned How To Spend It magazine has launched its innovative new website: Howtospendit.com

The Financial Times had chosen Switzerland, more precisely the Beau Rivage Palace Hotel in Lausanne, to organize the launch last October 8th.FT-logo-Jpg-RESIZED

IC-Agency made a presentation on "The Essentials of Luxury Digital Marketing”, addressing relevant issues such as the importance of decoding the online environment of its target audience or social media integration.

This was followed by a presentation by DynamicLogic (WPP) and by Razorfish / Avenue A (Publicis) which developed the new Howtospendit.com platform.

Discover the presentation "The Essentials of Luxury Digital Marketing" by Yves-Alain Schwaar, Head of Consulting & Operations, IC-Agency

  • What are the most important points that need to be addressed before doing online marketing?
  • Do Luxury shoppers search for your brand online?
  • How can E-advertising campaigns be effective for Luxury Brands?
  • How to balance social media and the need for exclusive communication?


In addition to the slides from the presentation available below, please find all videos from this exclusive event on http://www.youtube.com/FTStrategicSales.

The Essentials of Luxury Digital Marketing

View more presentations from IC-Agency, Luxury Digital Marketing.

By Jonathan | January 14, 2010 | IC-Agency Events , | Luxury Watch Special , | News & Trends
Permalink | Comments (0) | Trackbacks (0)

IC-Agency continues to grow by welcoming its latest additions


With new contracts under our belt, and the arrival of TAG Heuer international SEO strategy, IC-Agency is proudly announcing the addition of new reinforcements.

1) Additional resource for SEO (Search Engine Optimization) / SEM (Search Engine Marketing)

Stephen Noton, internationally recognized SEO expert, joins IC-Agency in Geneva as resident SEO Guru / SEO Project Manager with the objective of reinforcing our clients’ ongoing international visibility and traffic strategies.

Stephen has 11 years of international experience in SEO/SEM and worked on mandates in the USA, Canada, China, Thailand and Singapore.

Stephen notonFor his last work experience, Stephen had the responsibility of defining and implementing Alibaba’s global SEO strategy, China’s most important e-commerce site. Regarding SEM, Stephen is one of the few experts to have been triple-certified by Google Adwords, Yahoo! Search Marketing and Microsoft adExcellence Member and has managed campaigns with a monthly ad spend of over $15 millions.

2) Additional resource to the Marketing Team / WorldWatchReport Project

Salohi Andriamananaivo joined the agency’s marketing team to actively participate in the production of our Salohi watch industry market study WorldWatchReport 2009. Only 24 years old, Salohi has already held many  internships with agencies such as Kilroy James in London and Media Contacts International in Paris, not to mention her recent internships in Marketing and Communication with Michael Page and Canonica Management in Geneva.

We offer them a warm welcome and lots of success with IC-Agency.

By Philip Arseneau | March 23, 2009 | Actualité , | IC-Agency Events
Permalink | Comments (0) | Trackbacks (0)

Tourism, Internet and Customer Loyalty


Yesterday, Yves-Alain Schwaar, Consulting Director for IC-Agency, hosted a workshop about the impact the Internet has had on the rules of customer acquisition and loyalty. Organized by Ecole Hôtelière de Lausanne (EHL) and its research department, this event incited a great deal of interest from the audience, which consisted of directors and executives from EHL’s Alumni Enterprises.

The key players in online tourism: comparison sites, search engines, travel agencies like Ebookers, Expedia and TripAdvisor were reviewed in order to better understand their impact on a traveler’s online behavior before, during, and after their trip. It is important to note that Kayak, leader in tourism search engines overseas, has extended into Europe: further proof that things are far from stagnant.

To discover more, we invite you to consult the presentation from this workshop:
Tourism: How does the Internet Change the Rules of Customer Acquisition and Loyalty?

By Philip Arseneau | February 11, 2009 | Actualité , | Competitive Monitoring , | Demand Analysis , | E-Advertising , | E-Commerce , | IC-Agency Events , | Perception Analysis , | Search Engine Optimization , | Search Engine Protection , | Sectorial Analysis , | Sponsored Links , | Strategic Consulting
Permalink | Comments (0) | Trackbacks (0)

IC-Agency in the press


Whether its reputation on the Internet, luxury and watch brands expertise, e-tourism strategies or domain names, IC-Agency has been frequently solicited by french speaking media during the last two months: Le Temps, Capital.fr, L'Hebdo, com.in, Radio Suisse Romande have called upon the expertise of its staff to better understand the new challenges of the Internet for business:

• "La course aux nouveaux noms de sites internet est lancée", Capital.fr, November 2008
• "Sur le net sans prétention, j’ai mauvaise réputation...", L'Hebdo, December 2008
• "Quand luxe et internet font bon ménage", Com.in, December 2008
• "L'horlogerie infiltre le web", Le Temps, December 2008
• "Comment Internet va révolutionner le tourisme ?", Radio Suisse Romande, January 2009
• "Les publicitaires rivalisent d’astuces pour pister les internautes", Capital.fr, February 2009
• "The New Marketing Helix: Ad Spending Splinters", Women's Wear Daily (Condenast), March 2009

You can find the entire press review here.

By IC-Agency | January 12, 2009 | Actualité , | IC-Agency Events
Permalink | Comments (0) | Trackbacks (0)

Luxury Watch Making Publication: New Technologies and Strategies


IC-Agency had the honor of being invited to the Journée Internationale du Marketing Horloger, organized by Club Swiss Marketing in Chaux-de-Fonds, the Swiss capital of luxury watch making.

This was an opportunity to meet over 300 industry professionals primarily from France and Switzerland united by a main theme: “Luxury Watch Publications: New Technologies and Strategies”.

The event took an interesting look at certain efficient trends and news on watch making publications. From the importance of blogs and product placement in videos, to the analysis of campaigns linking the arts to luxury watch brands, the topic of e-marketing was covered by David Sadigh around the theme “How to use the internet to gain efficiency in you rmarketing strategies”. Some of the more notable subjects he discussed are:

• The WorldWatchReport and the myth of counterfeiting
Positioning among search engines
Consumer Generated Media and social networks
E-Reputation Management

The round table, hosted by Grégory Pons around the captivating topic of the future of luxury watch making press, welcomed editors from the main Swiss publishers including Jean-Philippe Arm from Watch Around, Didier Pradervand of Montres Passion, Eric Othenin-Girard of Movment, Peter Braun of Armbanduhren and Philippe Maillard of Europa Star.

 A side note on Europa Star, an IC-Agency partner, who brought forth more than 10 years of experience with regards to integrating the internet into luxury watch makers’ marketing strategies. By pointing the “Actualities” section of the magazine towards the website, Europa Star has succeeded in adapting its publication to the most relevant media channels.

By IC-Agency | December 10, 2008 | E-Advertising , | E-Commerce , | E-reputation , | IC-Agency Events , | Luxury Watch Special , | Search Engine Optimization
Permalink | Comments (0) | Trackbacks (0)

E-Commerce in Paris


IC-Agency and Holistis expect to see you at their booth at the Paris E-Commerce convention which will be held from September 23 to 25. We have two conferences scheduled for this event:

On Tuesday, September 23, at 4:45 pm, Holistis will present:
2% of Your Visitors Become Clients, a Fatality?

On Wednesday, September 24, at 4:45 pm, IC-Agency will present:
Tag Heuer: Measuring the Global Impact for the Launch of the Meridiist
In collaboration with Fréderic Layani, International Internet and CRM Manager – Tag Heuer

Ecommerce_paris_pic_6
 

For more details, visit the E-Commerce Paris website now and ask for your free access badge for this event.

By Philip Arseneau | September 01, 2008 | E-Commerce , | Holistis , | IC-Agency Events , | Perception Analysis
Permalink | Comments (0) | Trackbacks (0)
Subscribe to InsightOut.
InsightOut is IC-Agency’s interactive think tank. It is animated by our team in Canada.

Contact Us
www.ic-agency.com


Latest Posts
Audemars Piguet and IC-Agency rewarded in Paris
The Challenges of Exclusivity and Social Media
Mobile Marketing for Luxury Watch Brands in Action
Effectively Working Search and Social Media
Your Brand Up for Auction on Google in Europe

Latest Comments
Faye from Hong Kong on Boucheron and e-commerce
The Professionel on Luxury, the Internet and the Buying Process
WS Mike on The Innovation Risk
David on AOL Leaks Info on Google
Marc-O. on Power and the Internet

Categories
Actualité
Competitive Monitoring
Demand Analysis
Domain Names
E-Advertising
E-Commerce
E-reputation
Holistis
IC-Agency Events
Luxury Watch Special
News & Trends
Our Pick
Perception Analysis
Search Engine Optimization
Search Engine Protection
Sectorial Analysis
Sponsored Links
Strategic Consulting

Archives
December 2010
November 2010
June 2010
March 2010
January 2010
October 2009
July 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
April 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006

Contributors
Flavio Quaranta
Associate Partner, Bathurst
Jonathan Tower
Internet Marketing Specialist

Books we reccommend
John Battelle: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture John Battelle / The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Blogs we read
Slashdot
business2blog
Stephen's Web
TechCrunch
Blogspotting
Om Malik
John Battelle

License
Some Rights Reserved