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The Spanish daily paper "El Mundo" asks IC-Agency about Luxury Market Trends


El_Mundo_logo Recently contacted by El Mundo’s editorial team, IC-Agency shared the latest trends in Spanish online demand for luxury watches.

Read the article "El Reloj Marca la Navidad" appeared in Crónica, the luxury section from the famous Spanish daily paper.


El-Mundo-IC-Agency

By IC-Agency | January 17, 2010 | Actualité , | E-Advertising , | E-Commerce , | IC-Agency Events , | Luxury Watch Special , | News & Trends , | Sponsored Links
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Brand protection on Google soon to become a luxury?


With Google's AdWords advertising system currently in place, luxury brands are losing all control of the use of their name on the search engine.

For the past 7 years, a legal battle has been unfolding on the European scene of which the result could send shockwaves throughout the online advertising domain. The protagonists? LVMH and Google.

The american giant, an inevitable point of contact between brands and their clients, holds on average 90% of the online search market in the Europeen Union. This is particularly true for the 5 top export markets for the Swiss watchmaking industry in Europe - France, Italy, Germany, United Kingdom and Spain.

What has Google done to become the target of the "number one" in luxury? In middle of these tensions is the advertising system Google AdWords, which allows the purchasing of keywords that make ads appear for specific queries.

Continue reading this article on Worldtempus, written by IC-Agency in collaboration with Louis Nardin.

WT_IC_Protection-de-marque

By Jonathan | January 14, 2010 | Luxury Watch Special , | News & Trends , | Search Engine Protection , | Sponsored Links
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Tourism, Internet and Customer Loyalty


Yesterday, Yves-Alain Schwaar, Consulting Director for IC-Agency, hosted a workshop about the impact the Internet has had on the rules of customer acquisition and loyalty. Organized by Ecole Hôtelière de Lausanne (EHL) and its research department, this event incited a great deal of interest from the audience, which consisted of directors and executives from EHL’s Alumni Enterprises.

The key players in online tourism: comparison sites, search engines, travel agencies like Ebookers, Expedia and TripAdvisor were reviewed in order to better understand their impact on a traveler’s online behavior before, during, and after their trip. It is important to note that Kayak, leader in tourism search engines overseas, has extended into Europe: further proof that things are far from stagnant.

To discover more, we invite you to consult the presentation from this workshop:
Tourism: How does the Internet Change the Rules of Customer Acquisition and Loyalty?

By Philip Arseneau | February 11, 2009 | Actualité , | Competitive Monitoring , | Demand Analysis , | E-Advertising , | E-Commerce , | IC-Agency Events , | Perception Analysis , | Search Engine Optimization , | Search Engine Protection , | Sectorial Analysis , | Sponsored Links , | Strategic Consulting
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