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Luxury, E-Mailing and Targeted Communication


Sending informative e-mails to a select, targeted group allows brands to refine their customer relations. Hublot and Raymond Weil have opted in to this strategy.

E-mailing is a communication technique based on sending promotional or informative e-mails from a brand to predetermined members of a network. Occasionally confounded as a mass marketing tool such as spam (unwanted junk mail), this technique actually has many advantages. A few years ago, luxury watch brands swore they would never communicate in this manner. Today, their point of view has changed and some have begun to use this communication technique to take advantage of opportunities like building customer loyalty and the potential sales increase it represents.

Read the following article on Worldtempus, written by IC-Agency in collaboration with Louis Nardin

Luxe_Emailing_IC-Agency_Worldtempus

By Jonathan | January 14, 2010 | News & Trends , | Sectorial Analysis , | Strategic Consulting
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Cosmetics: Social Media Strategies


BW_Confidential


The social media strategies of cosmetics brands are at the forefront in the latest edition of BW Confidential, the B2B magazine of the beauty and wellness industry.

It includes points of views from professionals such as Julie Thompson, Interactive marketing director, Lancôme, Steven Plous, Direct Message Lab CEO, Marisa Thalberg, VP Global Online Marketing, Estée Lauder Companies, and Reynald Sauvet, Strategic Planning Director, Digitas.

Note the contribution of David Sadigh of IC Agency, interviewed for the occasion by Oonagh Phillips, editor in chief of the magazine.

You can read the article here.

By Jonathan | January 14, 2010 | News & Trends , | Sectorial Analysis , | Strategic Consulting
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Our Client, Tag Heuer, Honoured For Its Internet Strategy


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Our client Tag Heuer has been honoured for its Internet strategy in a recent study conducted by New York University.

This distinction highlights the numerous efforts undertaken by the luxury watch brand in order to position themselves effectively online.

Among the strengths indentified by the author of the study, search engine optimization, which is managed internationally by IC-Agency, was a crucial factor. In fact, the strategy not only includes Google, Yahoo and Bing but also search engines such as Baidu and Yandex, which are leaders in China and Russia, respectively.

Digital_IQ_cover_small

The development of rich multimedia content and the proactivity of the brand on social networks have also contributed to Tag Heuer’s ascension into the top ranks.


Download the case study here.



Read the press release (Reuters).

By Jonathan | January 14, 2010 | Luxury Watch Special , | News & Trends , | Search Engine Optimization , | Strategic Consulting
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Tourism, Internet and Customer Loyalty


Yesterday, Yves-Alain Schwaar, Consulting Director for IC-Agency, hosted a workshop about the impact the Internet has had on the rules of customer acquisition and loyalty. Organized by Ecole Hôtelière de Lausanne (EHL) and its research department, this event incited a great deal of interest from the audience, which consisted of directors and executives from EHL’s Alumni Enterprises.

The key players in online tourism: comparison sites, search engines, travel agencies like Ebookers, Expedia and TripAdvisor were reviewed in order to better understand their impact on a traveler’s online behavior before, during, and after their trip. It is important to note that Kayak, leader in tourism search engines overseas, has extended into Europe: further proof that things are far from stagnant.

To discover more, we invite you to consult the presentation from this workshop:
Tourism: How does the Internet Change the Rules of Customer Acquisition and Loyalty?

By Philip Arseneau | February 11, 2009 | Actualité , | Competitive Monitoring , | Demand Analysis , | E-Advertising , | E-Commerce , | IC-Agency Events , | Perception Analysis , | Search Engine Optimization , | Search Engine Protection , | Sectorial Analysis , | Sponsored Links , | Strategic Consulting
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