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Growing Internet Usage = Increase in Online News Consumption


(By Lucas Roze, IC-Agency)

With the recent increase of Internet users switching from the dial-up format to the more efficient broadband, not only are users surfing a lot more but they are also gathering more news information. In a recent report published by Pew Internet & American Life Project (March 22), they highlight that "some 50 million Americans turn to the Internet for news on a typical day". They also polled 3,011 adults to determine that 1,931 are Internet users and 1,014 have broadband Internet access at home.
The report also stated that overall, Internet penetration rose from 58% to 70% in the past four years. This dependence on the Internet is in direct correlations with the increase of online computers in the workplace and the sheer mass of the population reliant for essential daily commodities and luxury items of all kinds.
Interestingly enough, broadband users are twice as likely to gather news information from the Internet as their dial-up counterparts. The reason for this could be that feeds take longer to load on dial-up and people are not willing to wait for the content to load, or, they simply prefer getting information from traditional vessels (i.e., television, newspapers).
Also, a new classification of users was determined by the study appropriately called “high-powered” users. These high-powered broadband users are labeled in such a way to reflect their online tendencies, which are much more active than the average home user. Furthermore, it was proven that they are better educated and earn a higher income. The 25% increase in daily online news gathering since 2002 is directly attributed to the growth of in-home broadband adoption and high-powered broadband usage.   
The way we gather information is critical and most times selective. Using free Internet tools such as alerts, which filter information based on keyword searches, allows us to focus on relevancy of interest. It also allows us to diligently gather news information that is pertinent to the user with little effort. It was said that 19% of all Internet users have set-up news alerts (23% of online readers and 61% of broadband users).
The increase in news gathering leads to a very positive spin-off for the economy and our world in general. Better educated individuals tend to make better social-economical decision and are more aware of their surroundings. Furthermore, the actual gathering process can save time and is based on un-biased sources throughout the Internet domain. Finally, Internet news gathering is much more environmentally friendly, for there is no physical waste once you empty your virtual trash bin.

By IC-Academy | March 28, 2006 | News & Trends

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