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Intellectual Property Scorned in Search Engines

Recently announced by Google (and David!) were the Q3 numbers for keyword sales for sponsored links in 2006, which were considerably higher then the past year, try 84% higher.

But who are these advertisers utilizing the brand names and boosting Google profits? Not only is it the companies of the brand names or authorized small business retailers, but there is also an growing rate of counterfeit and grey market vendors that are purchasing keywords as sponsored links to redirect web visitors elsewhere. And this, in consequence, pushed up the price.

Brands need to react! As stated in the title of our latest press release launched today internationally online, ICA’s goal is to educate and raise concern of this growing issue and to propose viable solutions. Intellectual property security online and particularly on search engines is crucial because of its importance as a gateway to sites everywhere.

Check to see if your brand is a victim of cybersquatting by requesting a free diagnostic using www.brandsweeper.com

By IC-Academy | October 27, 2006 | E-reputation
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Define Your World

Recently I ran across a thread of comments on MySpace where a visitor simply left the short text acronym ROTFLMAO. I'had never heard of that. While I am an Internet user that knows the smilies since BBS days, I may be a bit out-of-sync sometimes: I only learned about LOL ("Laugh out loud") a year ago while chatting with a friend. But one can't know everything, right? So some quick Google'ing reveals almost 800K pages hits for 'ROTFLMAO' and of course the answer:  ''The term ROTFLMAO is used widely across the internet. In case you don't know, it is an acronym which stands for "Rolling On The Floor Laughing My Ass Off".'' Wow, I didn't know and it sounds like I should. And the original poster on MySpace myst have had a great time.

Acronyms like this can be found for example in http://urbandictionary.com whose headlines includes an interesting slogan: "Define your world!". That's right - in the world of bits-and-bytes, language is not static anymore. It's in a state of constant definition. The Internet is a global Wiki where anonymous visitors can enter new terms and words, other vote on them over time the system bring  new terminologies and acronyms "Digg-Style" into their virtual existence.

As member of IC-Agency, I now wonder if such "namespace" creation could bring any value to advertisers. For example Coca-Cola's 1956 slogan "Coca-Cola ... makes good things taste better" (http://en.wikipedia.org/wiki/Coca-Cola_slogans) would translate into the acronym "CCMGTTB". Well, its awkward but hey - a google search for 'CCMGTTB' yields: nada, nothing, No hits! Instant number 1 in search rankings! ... IF you are first defining it AND someone types your acronym into the search bar. But what are blogs and chatrooms for ...

So what do our marketers say about my idea? Haven't asked them yet, but I hope its not GOOMO ("Get Out of My Office"), but rather GIWIHST ("Gee, I Wish I Had Said That"). But they should remember the power of ACRONYM ("Alphanumeric Code for Remembering Odd Names You Make up").

By aschiffler | October 27, 2006 | News & Trends
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