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Intellectual Property Scorned in Search Engines

Recently announced by Google (and David!) were the Q3 numbers for keyword sales for sponsored links in 2006, which were considerably higher then the past year, try 84% higher.

But who are these advertisers utilizing the brand names and boosting Google profits? Not only is it the companies of the brand names or authorized small business retailers, but there is also an growing rate of counterfeit and grey market vendors that are purchasing keywords as sponsored links to redirect web visitors elsewhere. And this, in consequence, pushed up the price.

Brands need to react! As stated in the title of our latest press release launched today internationally online, ICA’s goal is to educate and raise concern of this growing issue and to propose viable solutions. Intellectual property security online and particularly on search engines is crucial because of its importance as a gateway to sites everywhere.

Check to see if your brand is a victim of cybersquatting by requesting a free diagnostic using www.brandsweeper.com

By IC-Academy | October 27, 2006 | E-reputation

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