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Intellectual Property Scorned in Search EnginesRecently announced by Google (and David!) were the Q3 numbers for keyword sales for sponsored links in 2006, which were considerably higher then the past year, try 84% higher. But who are these advertisers utilizing the brand names and
boosting Google profits? Not only is it
the companies of the brand names or authorized small business retailers, but
there is also an growing rate of counterfeit and grey market vendors that are
purchasing keywords as sponsored links to redirect web
visitors elsewhere. And this, in consequence, pushed up the price. Brands need to react! As stated in the title of our latest press release launched today internationally online, ICA’s goal is to educate and raise concern of this growing issue and to propose viable solutions. Intellectual property security online and particularly on search engines is crucial because of its importance as a gateway to sites everywhere. Check to see if your brand is a victim of
cybersquatting by requesting a free diagnostic using www.brandsweeper.com |
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By IC-Academy | October 27, 2006 | E-reputation |