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IC-Agency at Lift_08

LIFT_08, a conference dedicated to exploring the social impact of new technologies, was held in Geneva this past February 6 to 8. It was at this conference last friday that David Sadigh, associate partner at IC-Agency, gave a presentation on improving customer retention and increasing conversion rates. This presentation followed the nomination of Holistis, an IC-Agency start-up, for LIFT’s Venture night.

Emphasizing the overwhelming percentage of visitors that exit an eCommerce site without making a purchase, David outlined the importance of personalization solutions such as Holistis; only they can effectively cater to each visitor’s specific intentions. According to David: “The Internet isn’t born yet. It’s just a 2-3 month old fetus. We are still trying different things. We aren’t focusing yet on user retention”. Although we mastered the use of traffic acquisition techniques, there is still a considerable amount of work to be done concerning online customer experience.

The complete video:

For IC-Agency, the repercussions of a conference such as LIFT are extremely positive, as reflected in the already incredible number of pages indexed by Google concerning this event. A sincere "Thank you" is in order to all the LIFT team for producing such high-quality conference: the high standard of the presentations, the quality of the networking as well as the conference in its entirety paints an excellent portrait of Geneva and Switzerland.

Here's to next year!

By IC-Agency | February 15, 2008 | IC-Agency Events

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