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A Visit To Google’s Zurich Office

Locaux_google_3_2 Toboggans, fireman poles, hammocks, game, rest and recreational rooms, pinball, foosball, free food, lively colors and complimentary massages… no, this not some imaginary amusement park: it’s Google’s largest research center outside the United States, offering a lot of unique benefits in order to attract the best engineers.

These offices, conceived to favor informal gatherings, stimulate unlimited creativity.  “Communication is the key to our business, and this would not happen if we were to stay glued in front of our computer screens” says Randy Knaflic, the person responsible for engineer recruitment.  Moreover, 20% of an engineers time is for them to manage more personal projects.

So, what gets done besides amusement?

Well, A good number of software applications are being developed in Zurich, most notably a mapping system that incorporates video and photo, a copyright content filtering technology.  Let’s not forget advertising technologies like adWords and AdSense, the reasons behind Google’s phenomenal financial growth which surpassed 16 billion in revenue in 2007.

Will the Zurich research center be able to relaunch advertising revenue growth that has been slowing since the beginning of the year?

Visit the Zurich research center here

By IC-Agency | April 03, 2008 | Our Pick

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