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Did you say International SEO?


You know IC-Agency manages international and multilingual SEO mandates, but what does that really mean?

We manage, for some of our clients like Nespresso, Raymond Weil or Dior, search engine optimization mandates in about fifteen different languages.

French, English, German, Spanish, Italian are most certainly employed, but also are languages such as Dutch and Russian and even Asian languages such as Korean, Chinese, Taiwanese and Japanese.

Does this mean we simply do all the work in one language, then translate it?

No, that would be too easy! It also would not be optimal. Because of linguistic particularities, different words are used to describe the same products. For example, in France, they search for "shutters" while in Swizterland, they rather search for "blinds". It’s the same product sold on the same site in these 2 countries. They share the same language, but their linguistic particularities differ. Search engine optimization cannot be translated, and has to be based on the words which users actually enter in search engines for their search.

That’s why IC-Agency’s Clients Services team members surround themselves with Korean, Chinese, and other cultures with key languages for the SEO mandates we manage.

This way, with the help of our demand analysis tool, they can decode exactly the term used by Internet users for their search queries and match those terms to the most suitable ranking in search engines.

This is just one reason why our SEO practices are effective and get superior results compared to a translated optimization done by an agency, no matter how qualified they are!

By IC-Agency | April 28, 2008 |

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