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iPhone owners hooked on the Web


Iphone According to a study published by M:Metrics, mobile media specialists, iPhone owners surf the Internet much more than "traditional" smartphone owners. This study, conducted in January through approximately 10 000 respondants, confirms a phenomenon which we were, until now, only suspecting.  However, the scale had clearly been underestimated.

The figures reported by M:Metrics are poignant. The participants in the study had to indicate if they had made any of the following actions from their telephone (iPhone or other):

  • Consulted information through a browser
  • Searched the Web
  • Watched TV or video content
  • Watched  VoD (Video on Demand)
  • Reached a social network or a blog
  • Listened to music

For every category, iPhone owners had a far more positive response to the questions than owners of smartphones or classic phones. The gap is more than 50 % with regards to smartphone owners, and more than 70 % with regard to the other telephones (all the data is available in the press release from M:Metrics here). 

For M:Metrics, these impressive results stem from two main factors:  The use of widgets: approximately 30% of iPhone users use widgets like YouTube and Google Maps, compared to less than 3% for the rest of the market.

All iPhones connected with AT&T benefit from unlimited surfing. Data gathered by M:Metrics suggest that Internet consumption explodes as soon as the fear of supplementary costs engendered by navigation has disappeared.

This study confirms that with the iPhone, Apple has struck a big hit once again, strengthening its image of an innovative brand, always on the cutting edge of innovation. If Google can rejoice over these numbers, we can also see good news for consumers: the increase of Internet users connected via their telephone should accelerate the development for mobile multimedia content.

By IC-Agency | April 04, 2008 | News & Trends

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