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Will Yahoo! revolutionize SEO?

Since his return as head of Yahoo!, Jerry Yang has been continually repeating that his company’s strategy since its beginning, in 1994, has been based on openness.  An openness towards standards, mobile platforms, to mobile developers and third party applications.  An openness that allows Yahoo! To reinforce its status of “front door” and “hub” for its millions of users’ digital life.  This strategy of openness – which still remains closed to Microsoft's billions – also includes Yahoo!’s search engine, which is in for significant changes in the coming months.

Yahoo! recently announced that it will open its search engine results pages.  This means its page descriptions will be updated, as shown in the following example:

(source : Yahoo!)

The most interesting aspect of this announcement is the fact that this evolution will be made possible due to the support of semantic web languages and microformats.  To gain visibility on this search engine, an appropriate content structure of one’s web site will be necessary.

The development of semantic content will also lead to easier broadcasting and aggregation by different sources through RSS feeds.  For example, in the illustration above, a user searching for this restaurant’s phone number no longer has to click on the link to find it.  This new feature clearly reinforces the cachet of search engines.  However, they will have to closely monitor the impact these enriched search results will have on their sponsored links.

For marketers, the broadcasting of their web content above the « traditional » limits of websites will certainly have them modify certain performance indicators used to measure campaign peformance. Yahoo! will soon be detailing the precise functionality of its Open Search platform.  We will definitely keep you posted.

By IC-Agency | April 07, 2008 | Search Engine Optimization

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