IC-Agency - Your 6th sense online InsightOut. IC-Agency Blog

What's new with Yahoo!

Searchmonkey1 In February, Yahoo! announced in one of its blogs a new tool which will allow web site publishers and advertisers to add value to their web site links. Search Monkey, which has now been online for a few days, gives publishers the capability to add information that will compliment existing information (title, description, link) that appears in the results of a Yahoo! search. Therefore, a page publisher could, for example, add images, links, user reviews or any other pertinent information (telephone numbers, user notes...).

As a useful Search Engine Marketing tool that is completely free, Search Monkey proposes two display options in Yahoo! search results.

The first display option allows you to replace the classic description with a personalized text, an image, 4 links and other information indexed by the Yahoo! engine, such as an address or telephone number

The second option consist of using a window to display additional information about the site when the user clicks on the link.

These two options are also customizable in the Yahoo! Local engine. The search results are therefore localized and allows, for example, a user to quickly find the number for a restaurant without clicking on the link.

According to Mathieu Tank, product manager for Yahoo! Search, implementation of these display options would have no effect on the ranking of search results or frequency of web indexing for the sites using them. The advantage of this solution essentially lies in the possibility of standing out from competitors in the Yahoo! search results page.

These new display options are not completely active at this time, but users will be able to fully appreciate it in the coming weeks. They will also be able to choose which display option they wish to use on Yahoo!'s search results page. As for web site publishers, they can already modify the display option for their links via the Search Monkey platform.

By IC-Agency | May 29, 2008 |

The comments to this entry are closed.


TrackBack URL for this entry:

Listed below are links to weblogs that reference What's new with Yahoo!:

Subscribe to InsightOut.
InsightOut is IC-Agency’s interactive think tank. It is animated by our team in Canada.

Contact Us

Latest Posts
Audemars Piguet and IC-Agency rewarded in Paris
The Challenges of Exclusivity and Social Media
Mobile Marketing for Luxury Watch Brands in Action
Effectively Working Search and Social Media
Your Brand Up for Auction on Google in Europe

Latest Comments
Faye from Hong Kong on Boucheron and e-commerce
The Professionel on Luxury, the Internet and the Buying Process
WS Mike on The Innovation Risk
David on AOL Leaks Info on Google
Marc-O. on Power and the Internet

Competitive Monitoring
Demand Analysis
Domain Names
IC-Agency Events
Luxury Watch Special
News & Trends
Our Pick
Perception Analysis
Search Engine Optimization
Search Engine Protection
Sectorial Analysis
Sponsored Links
Strategic Consulting

December 2010
November 2010
June 2010
March 2010
January 2010
October 2009
July 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
April 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006

Flavio Quaranta
Associate Partner, Bathurst
Jonathan Tower
Internet Marketing Specialist

Books we reccommend
John Battelle: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture John Battelle / The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Blogs we read
Stephen's Web
Om Malik
John Battelle

Some Rights Reserved