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What's new with Yahoo!


Searchmonkey1 In February, Yahoo! announced in one of its blogs a new tool which will allow web site publishers and advertisers to add value to their web site links. Search Monkey, which has now been online for a few days, gives publishers the capability to add information that will compliment existing information (title, description, link) that appears in the results of a Yahoo! search. Therefore, a page publisher could, for example, add images, links, user reviews or any other pertinent information (telephone numbers, user notes...).

As a useful Search Engine Marketing tool that is completely free, Search Monkey proposes two display options in Yahoo! search results.

The first display option allows you to replace the classic description with a personalized text, an image, 4 links and other information indexed by the Yahoo! engine, such as an address or telephone number
Searchmonkey2_4  







The second option consist of using a window to display additional information about the site when the user clicks on the link.
Searchmonkey3_2





These two options are also customizable in the Yahoo! Local engine. The search results are therefore localized and allows, for example, a user to quickly find the number for a restaurant without clicking on the link.
Searchmonkey4


According to Mathieu Tank, product manager for Yahoo! Search, implementation of these display options would have no effect on the ranking of search results or frequency of web indexing for the sites using them. The advantage of this solution essentially lies in the possibility of standing out from competitors in the Yahoo! search results page.

These new display options are not completely active at this time, but users will be able to fully appreciate it in the coming weeks. They will also be able to choose which display option they wish to use on Yahoo!'s search results page. As for web site publishers, they can already modify the display option for their links via the Search Monkey platform.

By IC-Agency | May 29, 2008 |

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