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iPhone 3G leads the way of the usability revolution

On the weekend it was launched, over 1 million units of the latest incarnation of the Apple iPhone were sold. However, one of the most groundbreaking aspects of this launch was not the phone itself, but the concurrent launch of the App Store.


After filtering through the novelty games and standard productivity software, there remain a large number of apps that are designed to deliver web content in a manner that is easy, intuitive and even fun. Borne out of the developer’s kit provided by Apple, these apps follow the same principles of design and simplicity that made the iPhone a success. Already, over 500 apps are available, and together they have seen over 10 million downloads over last weekend's launch.


The launch of this aptly-named “killer app” will cause many to rethink the delivery of their website content, not only for creating apps, but also regarding their “traditional” online home. Already, Facebook is preparing a relaunch of their menu and navigation based on the intuitive design of the iPhone version of the site. The iPhone has forced designers, developers and marketers to think about usability, providing the event necessary to jumpstart the next of evolution of web content delivery.


Keep in mind that the true winners will not necessarily be those who are first on the scene with an app, but those who understand and put into practice the complimentary roles their website and their app can play.

By Jonathan | July 21, 2008 | Our Pick

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