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The liberalization of generic top level domains confirmed

At the end of June, the ICANN board approved a policy allowing for the creation of an unlimited amount of gTLDs (generic top-level domains such as .com and .org).  Any person or organization with the technical and financials means to manage such an extension will be able to request its creation.

The administrative and technical framework is still to be determined, but already brand rights are being considered.  More precise policies should be announced by the end of the year, and the project should see the light of day in 2009. For the moment, here is what was announced:

  • Brand owners will be able to halt the creation of extensions on which they have rights.
  • The distribution of these extensions will begin with a sunrise period during which only brand owners will be able to register their own brand domain names.

This information is definitely reassuring for brand owners.

Brand owners should properly weigh the advantages of registering their brand name as each new extension becomes available. As an agency offering domain names management services, IC-Agency will be following these developments very closely.

By IC-Agency | July 27, 2008 | Domain Names

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