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GREM elects a new president

Logo_grem1_3_3 This summer, Yves-Alain Schwaar, consulting director at the heart of IC-Agency, has been elected as the president of the GREM (Groupement Romand des Etudes de Marché).  This network of French-speaking Swiss marketing specialists has among its goals to:

  • Allow its members to follow recent marketing trends
  • Offer prospective views on the markets
  • Share real life experiences (case studies, testimonials) in order to stimulate the  quality, audacity and performances of French-speaking  Swiss enterprises
  • Encourage interaction and reinforce dialog between the many agents in the marketing field (marketing departments, advertising and sales, research institutions, agencies, media, universities, etc.)
  • Allow professionals to share their expertise an develop relations amongst each other

Within this framework, the GREM organizes approximately 10 conferences and visits to enterprises per year.

The next event will be a luncheon on Wednesday, September 17 where Mr.  Rémy Oudghiri, Director of the Department of Trends and Prospectives for Ipsos Marketing in Paris, will attend to discuss the theme The New Faces of the Consumer Society. Details and registration can be found here.

Congratulations to Yves-Alain!

By IC-Agency | August 14, 2008 |

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