IC-Agency - Your 6th sense online InsightOut. IC-Agency Blog

« September 2008 | Main | November 2008 »

“Internet Marketing” book by EBG: a collection of experiences with Holistis

Imbook For its 5th edition, the Little Red Book of Interactive Marketing has changed its name to simply “Internet Marketing”. Over 70 campaigns are decrypted by large brands and their agencies.

The editor, Electronic Business Group, has once again put their trust in IC-Agency to conduct a case study. In the section “Increasing Your Sales”, we discover how Nespresso U.S. significantly increases its conversion rates by using the Holistis solution (download study).

Let’s not forget that this book is intended for a very wide audience, from novice to online pro, and offers a complete overview of the newest trends in online marketing as well as several tips and tricks to succeed in your campaigns (order book).

By Philip Arseneau | October 30, 2008
Permalink | Comments (0) | Trackbacks (0)

International Watchmaker Marketing Day

The 12th Journée Internationale du Marketing Horloger will take place on November 27, 2008 in the world’s watch making capital, Chaux-de-Fonds, and will focus on watch communication. Throughout the day, several round-tables will discuss the roles of watch making publications, the use of spokespersons, the use of art in watch communications, product placement and interactive marketing.


David Sadigh will meet with Philippe-Léopold Metzger, CEO of Piaget, Pascal Ravessoud, director of la Fondation de la Haute Horlogerie, Pierre Maillard, editor-in-chief of Europa Star and many more names of the luxury watch industry to discuss the theme “Watch Making and Interactive Marketing: How Can Brands Profit from the Internet?”

We invite you to register now for this conference, a day that cannot be missed for all those active in the luxury sector.

By Philip Arseneau | October 29, 2008
Permalink | Comments (0) | Trackbacks (0)

An internet rumor cost Apple 10% of its stock market value

At 9am on October 3, after a series of iterations on Twitter, an anonymous internet user posted an article on iReport, CNN’s platform for citizen journalism, revealing that Steve Jobs had been taken to the emergency room for a heart attack.


Barely an hour later, Apple’s stocks dropped 10% before returning to their original value after Apple’s official reaction: “It’s not true”.


Was this simply bad intention or a “pump and dump” scam? Or was this new proof of the limits of citizen journalism?

It doesn’t matter.

What does matter, however, is how quickly this published information propagated and the resulting consequences for this company.


Increasingly, we are seeing situations of crisis communication where public figures, business leaders, and also brands are at the heart of conversations between internet users.

Some companies understand that these discussions that are beyond surveillance represent both a threat and an opportunity for their business, like Apple who had to respond in less than an hour to calm the market freefall.

For others, there exist tools that allow for the automatic collection and analysis of messages from blogs and forums pertaining to a brand or its products. Tag Heuer uses the Consumetrics solution developed by IC-Agency.

With an interface capable real time measurement of the impact of communications, identifying online opinion leaders in your industry or evaluating the way your products or those of your competitors are perceived by consumers is now possible.

Contact IC-Agency, and take advantage of tools designed for competitive intelligence and perception analysis on the internet.

By IC-Agency | October 10, 2008
Permalink | Comments (0) | Trackbacks (0)

IC-Agency Welcomes a new collaborator

Florent_3_2 It is with great pleasure that we announce the arrival of Florent Bondoux within our IC-Agency team in Geneva.

Until last spring, Florent was the Marketing & Operations Manager at Rezonance. He also conducted a consultancy mandate with Publigroupe in Knowledge Management before joining IC-Agency as a Marketing & Sales Executive.

His expertise in communication and marketing, most notably in event planning, as well as his experience in hosting the largest network of French-speaking Swiss professionals will certainly contribute to the implementation of various PR / Marketing activities and also to develop the agency’s client portfolio.

By Philip Arseneau | October 07, 2008
Permalink | Comments (0) | Trackbacks (0)
Subscribe to InsightOut.
InsightOut is IC-Agency’s interactive think tank. It is animated by our team in Canada.

Contact Us

Latest Posts
Audemars Piguet and IC-Agency rewarded in Paris
The Challenges of Exclusivity and Social Media
Mobile Marketing for Luxury Watch Brands in Action
Effectively Working Search and Social Media
Your Brand Up for Auction on Google in Europe

Latest Comments
Faye from Hong Kong on Boucheron and e-commerce
The Professionel on Luxury, the Internet and the Buying Process
WS Mike on The Innovation Risk
David on AOL Leaks Info on Google
Marc-O. on Power and the Internet

Competitive Monitoring
Demand Analysis
Domain Names
IC-Agency Events
Luxury Watch Special
News & Trends
Our Pick
Perception Analysis
Search Engine Optimization
Search Engine Protection
Sectorial Analysis
Sponsored Links
Strategic Consulting

December 2010
November 2010
June 2010
March 2010
January 2010
October 2009
July 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
April 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006

Flavio Quaranta
Associate Partner, Bathurst
Jonathan Tower
Internet Marketing Specialist

Books we reccommend
John Battelle: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture John Battelle / The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Blogs we read
Stephen's Web
Om Malik
John Battelle

Some Rights Reserved