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IC-Agency wins Prix Stratégis 2008!

Icagency_strategis08_7 Organized by the association of HEC Espace Entreprise students, the Prix Stratégis rewards a French-speaking Swiss SMB from the service sector every year for its excellence in management.


The award was presented yesterday by a jury composed of figures from the French-speaking Swiss economy like Alexandra Post Quillet, Director of Crescendo Marketing, Christian Wanner, Co-founder and CEO of LeShop.ch, François Gautier, Director of Banque de dépôts et de Gestion, Bernard Catry, Management Professor at HEC Lausanne, Dominique Turpin, Professor of Marketing and Strategy at IMD, Stéphane Benoit-Godet, Editor in Chief of Bilan Magazine and Julian Izant, Vice-President of Investor Relations for Philip Morris International.


The deciding factors in IC-Agency’s nomination were:

  • The quality of its management, deemed particularly efficient and dynamic
  • The capacity to develop innovative technological solutions
  • The strong potential for international growth


Symbol of an entrepreneurial success started in Geneva in 2000, this distinction offers the agency an opportunity to take advantage of wide media coverage through its partnership with Bilan Magazine, which will devote 2 pages of its November issue to it. Icagency_prix_management_strategi_2


The whole team is very proud of this distinction and would like to thank its partners, clients and suppliers without whom this success would not have been possible.

By Philip Arseneau | November 05, 2008
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Watch Brands: Well Positioned?

In the latest issue of Europa Star magazine, IC-Agency investigates the search engine rankings of major luxury watch brands.

While these brands attract tens of millions of searches, as shown in the WorldWatchReport study, are the search results displaying the brands’ official websites? And what about more generic terms such as “Haute Horlogerie”, “Luxury Watches” and “Swiss Watch”? Who profits from this traffic?


The answers can be found in this article written by Jonathan Tower, Internet Marketing Specialist at IC-Agency.

By Philip Arseneau | November 04, 2008
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“Online Tourism: All Aboard”

Attend this presentation by Yves-Alain Schwaar, Head of Consulting for IC-Agency, at the Travel Trade Workshop organized in Montreux for October 30 and 31, 2008, to discover:


  • Online market shares for tourism
  • Decrypting various market factors
  • The keys to generating visitors
By Philip Arseneau | November 04, 2008
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