Luxury Watch Making Publication: New Technologies and Strategies

IC-Agency had the honor of being invited to the Journée Internationale du Marketing Horloger, organized by Club Swiss Marketing in Chaux-de-Fonds, the Swiss capital of luxury watch making.

This was an opportunity to meet over 300 industry professionals primarily from France and Switzerland united by a main theme: “Luxury Watch Publications: New Technologies and Strategies”.

The event took an interesting look at certain efficient trends and news on watch making publications. From the importance of blogs and product placement in videos, to the analysis of campaigns linking the arts to luxury watch brands, the topic of e-marketing was covered by David Sadigh around the theme “How to use the internet to gain efficiency in you rmarketing strategies”. Some of the more notable subjects he discussed are:

• The WorldWatchReport and the myth of counterfeiting
• Positioning among search engines
• Consumer Generated Media and social networks
• E-Reputation Management

The round table, hosted by Grégory Pons around the captivating topic of the future of luxury watch making press, welcomed editors from the main Swiss publishers including Jean-Philippe Arm from Watch Around, Didier Pradervand of Montres Passion, Eric Othenin-Girard of Movment, Peter Braun of Armbanduhren and Philippe Maillard of Europa Star.

 A side note on Europa Star, an IC-Agency partner, who brought forth more than 10 years of experience with regards to integrating the internet into luxury watch makers’ marketing strategies. By pointing the “Actualities” section of the magazine towards the website, Europa Star has succeeded in adapting its publication to the most relevant media channels.