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Luxury Watch Brands and Facebook

With more than 150 million users worldwide and 60,000 new registrants per day, the social network Facebook is gaining popularity. What marketing potential can this represent for luxury watch brands?

Social ads, sponsored groups, news feeds or even fan pages, pages dedicated to the promotion of brands, products or services are only some examples of opportunities for marketers to capture the attention of an elusive audience.

With extensive knowledge in Social Media Optimization, IC-Agency focused on the Facebook presence of 12 luxury watch brands by analyzing the popularity of their fan pages and the level of interactivity for each:


Published in the current edition of Europa Star magazine, the article entitled "Watch Brands and Social Networks: a Focus on Facebook" describes the success factors and pitfalls for brands who want to integrate Facebook into their marketing strategies.

You can read the full article here.


In less than 3 months, the number of registered Fans on most of these pages has doubled. This represents a huge potential of viral communication and brand exposure that cannot be ignored, especially since every day, more than 2.5 million new users join Fan Pages.

To learn how to strengthen the impact of your online communications by optimizing your presence on social networks like Facebook, YouTube or MySpace, please contact us.

By IC-Agency | January 19, 2009 | Actualité , | E-reputation , | Luxury Watch Special , | News & Trends , | Search Engine Optimization
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IC-Agency in the press

Whether its reputation on the Internet, luxury and watch brands expertise, e-tourism strategies or domain names, IC-Agency has been frequently solicited by french speaking media during the last two months: Le Temps, Capital.fr, L'Hebdo, com.in, Radio Suisse Romande have called upon the expertise of its staff to better understand the new challenges of the Internet for business:

• "La course aux nouveaux noms de sites internet est lancée", Capital.fr, November 2008
• "Sur le net sans prétention, j’ai mauvaise réputation...", L'Hebdo, December 2008
• "Quand luxe et internet font bon ménage", Com.in, December 2008
• "L'horlogerie infiltre le web", Le Temps, December 2008
• "Comment Internet va révolutionner le tourisme ?", Radio Suisse Romande, January 2009
• "Les publicitaires rivalisent d’astuces pour pister les internautes", Capital.fr, February 2009
• "The New Marketing Helix: Ad Spending Splinters", Women's Wear Daily (Condenast), March 2009

You can find the entire press review here.

By IC-Agency | January 12, 2009 | Actualité , | IC-Agency Events
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