Luxury Watch Brands and Facebook

With more than 150 million users worldwide and 60,000 new registrants per day, the social network Facebook is gaining popularity. What marketing potential can this represent for luxury watch brands?

Social ads, sponsored groups, news feeds or even fan pages, pages dedicated to the promotion of brands, products or services are only some examples of opportunities for marketers to capture the attention of an elusive audience.

With extensive knowledge in Social Media Optimization, IC-Agency focused on the Facebook presence of 12 luxury watch brands by analyzing the popularity of their fan pages and the level of interactivity for each:

 

Published in the current edition of Europa Star magazine, the article entitled "Watch Brands and Social Networks: a Focus on Facebook" describes the success factors and pitfalls for brands who want to integrate Facebook into their marketing strategies.

You can read the full article here.

In less than 3 months, the number of registered Fans on most of these pages has doubled. This represents a huge potential of viral communication and brand exposure that cannot be ignored, especially since every day, more than 2.5 million new users join Fan Pages.

To learn how to strengthen the impact of your online communications by optimizing your presence on social networks like Facebook, YouTube or MySpace, please contact us.