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BaselWorld : IC-Agency releases the WorldWatchReport 2009

The World Watch and Jewellery Show opens its doors on March 26 in Basel. For this occasion, IC-Agency published the 5th edition of the WorldWatchReport, an exclusive market study revealing the top search intentions of luxury watch brands, released in partnership with Europa Star.

The latest edition now includes :

  • More brands : 25 luxury watch brands are analyzed, compared to 12 in the previous editions
  • Asian market coverage : demand in China and Japan will now be included – bringing the total number of key export markets to 7, including the United States, the United Kingdom, Italy, Germany and France.
  • the social networking phenomenom : brand presence on Facebook and Youtube is now measured.

We will proudly be attending Baselworld to not only present the underlying trends from the WorldWatchReport 2009, but also to meet our clients and discover the industry's latest creations.

For more information regarding the WorldWatchReport 2009 :

By Jonathan | March 24, 2009
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IC-Agency continues to grow by welcoming its latest additions

With new contracts under our belt, and the arrival of TAG Heuer international SEO strategy, IC-Agency is proudly announcing the addition of new reinforcements.

1) Additional resource for SEO (Search Engine Optimization) / SEM (Search Engine Marketing)

Stephen Noton, internationally recognized SEO expert, joins IC-Agency in Geneva as resident SEO Guru / SEO Project Manager with the objective of reinforcing our clients’ ongoing international visibility and traffic strategies.

Stephen has 11 years of international experience in SEO/SEM and worked on mandates in the USA, Canada, China, Thailand and Singapore.

Stephen notonFor his last work experience, Stephen had the responsibility of defining and implementing Alibaba’s global SEO strategy, China’s most important e-commerce site. Regarding SEM, Stephen is one of the few experts to have been triple-certified by Google Adwords, Yahoo! Search Marketing and Microsoft adExcellence Member and has managed campaigns with a monthly ad spend of over $15 millions.

2) Additional resource to the Marketing Team / WorldWatchReport Project

Salohi Andriamananaivo joined the agency’s marketing team to actively participate in the production of our Salohi watch industry market study WorldWatchReport 2009. Only 24 years old, Salohi has already held many  internships with agencies such as Kilroy James in London and Media Contacts International in Paris, not to mention her recent internships in Marketing and Communication with Michael Page and Canonica Management in Geneva.

We offer them a warm welcome and lots of success with IC-Agency.

By Philip Arseneau | March 23, 2009 | Actualité , | IC-Agency Events
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Why TAG Heuer selects IC-Agency ?

Buyers of luxury goods are increasingly using the Internet to evaluate their purchases, a growing trend that is confirmed year after year by the WorldWatchReport, a market study published by IC-Agency that analyzes dozens of millions of client searches for luxury watch brands on the Internet.

TAG Heuer, a company at the cutting edge of innovation, is fully aware of this trend and has decided to reinforce its visibility in the international search engines so as to make its products more widely available and to increase brand awareness.

"Our objective is to escort our customers throughout their online experience - an experience that generally starts with a search using a search engine such as, for example, Google. This is a strategic means of access for a brand such as TAG Heuer and we want to take advantage of it in the best way possible," says Frédéric Layani, International Internet & CRM Manager for TAG Heuer.

The strategic search engine optimization assignment taken on by IC-Agency covers more than 10 markets and is not restricted to the Google, Yahoo! and MSN trio. As Marc-Olivier Peyer, Senior Innovation Specialist at IC-Agency says, "Our objective is also to achieve strategic positioning in China and Russia through Baidu and Yandex, two search engines that generate more traffic than Google in those high-growth, and increasingly online, watch markets."

According to the search engines market shares in China and Russia, the optimization of a website visibility on Google only is not enough :

 Search Engine Market Share in China 2008 -1200x600

Search Engine Market Share in Russia 2008 -1200x600

The implemented strategy is based on an in-depth analysis of search intentions associated with the TAG Heuer brand. This approach enables the evolution of interest in the flagship models and TAG Heuer brand ambassadors-Leonardo DiCaprio, Lewis Hamilton and Maria Sharapova-to be measured.

IC-Agency has exceptional proficiency in understanding the online behaviors of "high-net-worth individuals" and is once again strengthening its position as a key player in luxury digital marketing.

"IC-Agency's strong international expertise in emerging markets, as well as their understanding of the complex world of luxury professions, particularly watchmaking, reinforced our decision to work with them," concludes Frédéric Layani.

For more information on our international search engine optimization (SEO) services, contact us.

Read the full press release.

They wrote about it : Europa Star, Worldtempus, Montres-de-luxe, LaRevueDesMontres, The Time TV, Interactive Luxury, TrustedWatch, Romandie.com, Yahoo! Finance, MSN Money, etc.

By IC-Agency | March 11, 2009 | Actualité , | Demand Analysis , | Luxury Watch Special , | News & Trends , | Search Engine Optimization , | Sectorial Analysis
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