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Round-up of Social Media in Luxury Watch Publications

Social networks like Facebook, Youtube, MySpace and Twitter were, until recently, relegated to the ranks of platforms whose audience didn't correspond to the "affluent" target market of luxury watch brands.

Today, we can count over 120 000 fans of luxury watch brands on Facebook - 3 times more than there were 6 months ago according to the WorldWatchReport 2009. Furthermore, against all expectations, the demographic segment "35 years and over" saw the highest increase of all segments.

On Youtube, brands mark their presence through videos of their ambassadors, events and collections. However, 38% of them originate not from the brands themselves, but from their fans.

It's clear that brand building now goes beyond the brands' official websites.

To better understand this evolution, the Fondation de la Haute Horlogerie, Europa Star and Worldtempus each published articles discussing this subject, in collaboration with IC-Agency:

Are social networking sites the new eldorado?
Fondation de la Haute Horlogerie Fondation Haute Horlogerie logo
Facebook and YouTube are now a part of life for millions of Web users. But is the watch industry lingering on the sidelines of this global phenomenon? Not so sure, considering that Audemars Piguet’s homepage features a link to its channel on YouTube. So have mentalities changed?

Facebook and watch brands: Success in the making
Europa StarEuropa Star
Before launching into social media platforms such as Facebook, YouTube, or Twitter, it is necessary to formulate a strategic plan. What networks already exist for the brand? Why are some brands more successful than others? How can a brand start and take part in online conversations? What business goals can be achieved online?

INTERNET – La puissance des espaces communautaires
Sur le Web, une marque n’est plus maîtresse de son image. Blogueurs et internautes livrent sans restriction leurs avis et commentaires. Tour d’horizon avec IC-Agency.

By IC-Agency | July 07, 2009 | Luxury Watch Special

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