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The WorldWatchReport: A True Strategic Marketing Tool


 Three months have passed since the launch of the WorldWatchReport in Baselworld. The initial feedback from our brand clients confirms the relevance of the information contained and the added value a tool such this represents in terms of strategic marketing pour luxury brands, in theses difficult economic times in particular.

More than 30 media stories, both broad and industry-focused - such as Bloomberg, Fondation de Haute Horlogerie, Agefi and Tribune.fr - have contributed in broadcasting the main results of the study.

Great reference material, the "Full" version includes over 250 graphs that decypher, in detail for 7 markets and 25 brands, the market share of the main actors in the luxury watch industry,  the models that are most in demand, strategies for selecting a brand ambasador, the visibility of brands on Youtube & Facebook without forgetting the profiling of consumer search intentions on the internet.

The 25 brands : Audemars Piguet, Baume & Mercier, Blancpain, Breguet, Breitling, Bulgari, Cartier, Chopard, Ebel, Franck Müller, Girard-Perregaux, Hublot, IWC, Jaeger-LeCoultre, Longines, Montblanc, Omega, Patek Philippe, Piaget, Rado, Raymond Weil, Rolex, Tag Heuer, Vacheron Constantin and Zenith.

The 7 markets : China, Japan, United States, United Kingdom, Germany, France and Italy.

By IC-Agency | July 02, 2009 | Luxury Watch Special

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