![]() |
iPhone Apps & Luxury BrandsSince the arrival of smartphones, mobile phones have become nothing less than micro-computers whose features go far beyond what a standard phone is able to deliver. The strength of this new generation of devices mainly comes from their applications, the number of which is constantly growing at the instigation of thousands of consumers-developers around the world. Brands also have their own developers whose mission is to create new apps specifically designed to promote their products. The iPhone standing as the unchallenged leader of smartphones, IC-Agency decided to analyze the market of iPhone apps in its privileged sector: the luxury industry. Recent Update (October, 22) Helene Le Blanc, The Luxe Chronicles: Robert-Jan Broer, FratelloWatches : Diana Leszczynski, Web & Luxe : Not to forget the insights shared with Meehna Goldsmith, U.S. correspondant for HH Magazine and Louis Nardin, Worldtempus. To view the entire updated study including the Luxury Insiders' View, please click here. |
![]() |
By IC-Agency | October 07, 2009 | Actualité , Luxury Watch Special , News & Trends |