iPhone Apps & Luxury Brands

Since the arrival of smartphones, mobile phones have become nothing less than micro-computers whose features go far beyond what a standard phone is able to deliver. The strength of this new generation of devices mainly comes from their applications, the number of which is constantly growing at the instigation of thousands of consumers-developers around the world.

Brands also have their own developers whose mission is to create new apps specifically designed to promote their products. The iPhone standing as the unchallenged leader of smartphones, IC-Agency decided to analyze the market of iPhone apps in its privileged sector: the luxury industry.

Recent Update (October, 22)
For a better understanding of the phenomenon, we asked several luxury and watchmaking professionals, analysts, bloggers and journalists to answer the following questions :

- What should brands take into account before launching an application?
- According to you, what are the best practices in that field?
- What can brands concretely expect from it?
- What is your futurology? Which evolutions do you see in the near future?

We were delighted with the quality of the in-depth editorial analysis we received, namely from the following influencers who wrote articles for this occasion:

Helene Le Blanc, The Luxe Chronicles:
"Luxury Brands' Passionate Embrace of the iPhone"

Ariel Adams, aBlogtoRead :
"How Watch Makers Can Best Utilize iPhone And Other Mobile Apps"

Robert-Jan Broer, FratelloWatches :
"World Watch Report’s Research on iPhone Applications"

Diana Leszczynski, Web & Luxe :
"De l’avenue Montaigne à l’Itune Store: la conquête de l’iPhone par les Grandes Maisons de luxe"

Not to forget the insights shared with Meehna Goldsmith, U.S. correspondant for HH Magazine and Louis Nardin, Worldtempus.

To view the entire updated study including the Luxury Insiders' View, please click here.