The Common Tribes of Luxury Watch Sites

Certain software solutions allow us to identify the common user types of different websites.  Applying this to the luxury watch industry, we can use this data for highly-targeted advertising campaigns.

Breaking down the sociodemographic profile of Internet users is now possible.  By confronting different audiences, we can identify different communities that share the same interests in different subjects.  These inquiries are very valuable for brands as they allow them to more precisely target their market.  Consequently, they now have the means to more finely adapt their advertising campaigns...

Continue reading this article on Worldtempus, authored (in French) by IC-Agency in collaboration with Louis Nardin.