The Strategic Importance of Search Engines

Getting your official site ranked first in search engines is a major concern for many brands.  From overtaking the presence of suspicious sites to brand loyalty, good ranking has its advantages.

Every day, more than 1.5 billion queries are performed around the world. With the necessary, even daily, passage of over a billion web users worldwide, search engines are the main entry point to the Internet.

According to the WorldWatchReport, over 300 million search intentions were registered in 2008 for 25 luxury watch brands in 7 key export markets, including China.  The report presents figures that demonstrate the growing demand stemming exclusively from the Internet, which must be considered with absolute attention as the risks and opportunities presented by search engines are enormous....

Read the rest of this article on Worldtempus, authored (in French) by IC-Agency in collaboration with Louis Nardin.