Book Release: "La communication horlogère - Stratégies et nouvelles technologies"

Available at last! We strongly recommend reading the book "La communication horlogère - Stratégies et nouvelles technologies" which brings together the contributions made during the 12th Journée Internationale du Marketing Horloger, organized last year in La-Chaux-de-Fonds by the Association de Journées de Marketing.

David Sadigh of IC-Agency had the honor of having his presentation "Comment accroître l'efficacité de sa stratégie marketing grâce à Internet?", initially for an audience of 200 professionals in the watch industry, published for a much larger audience. /p>

APlease note the remarkable work done by the book editors in transcribing the analysis and debates, as well as the various research efforts needed for the occasion.
You can purchase the book here.

The 13th edition of this event was held on November 26th, discussing "L'utilisateur Horloger dans un Monde en Mutation". Rich and exciting discussions were had by the participants in the presence of specialists like Antonio Calce, CEO Corum, Emmanuel Vuille, General Manager Greubel Forsey, Nathalie Veysset, Director De Witt, Françoise Bezzola, Marketing and Communication director TAG Heuer and Gregory Pons from Business Watches & Jewelry.