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Brand protection on Google soon to become a luxury?

With Google's AdWords advertising system currently in place, luxury brands are losing all control of the use of their name on the search engine.

For the past 7 years, a legal battle has been unfolding on the European scene of which the result could send shockwaves throughout the online advertising domain. The protagonists? LVMH and Google.

The american giant, an inevitable point of contact between brands and their clients, holds on average 90% of the online search market in the Europeen Union. This is particularly true for the 5 top export markets for the Swiss watchmaking industry in Europe - France, Italy, Germany, United Kingdom and Spain.

What has Google done to become the target of the "number one" in luxury? In middle of these tensions is the advertising system Google AdWords, which allows the purchasing of keywords that make ads appear for specific queries.

Continue reading this article on Worldtempus, written by IC-Agency in collaboration with Louis Nardin.


By Jonathan | January 14, 2010 | Luxury Watch Special , News & Trends , Search Engine Protection , Sponsored Links

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