Cosmetics: Social Media Strategies

The social media strategies of cosmetics brands are at the forefront in the latest edition of BW Confidential, the B2B magazine of the beauty and wellness industry.

It includes points of views from professionals such as Julie Thompson, Interactive marketing director, Lancôme, Steven Plous, Direct Message Lab CEO, Marisa Thalberg, VP Global Online Marketing, Estée Lauder Companies, and Reynald Sauvet, Strategic Planning Director, Digitas.

Note the contribution of David Sadigh of IC Agency, interviewed for the occasion by Oonagh Phillips, editor in chief of the magazine.

You can read the article here.