IC-Agency - Your 6th sense online InsightOut. IC-Agency Blog

Hublot Number 1 on Facebook


The presence of Hublot on Facebook has caught IC-Agency’s attention. With more than 50,000 fans, the "Hublot Genève" page has moved to the top, surpassing Cartier and Tag Heuer, who were until now top leaders on the social network for more than a year.

While 440% represents the average increase of new fans for all watch brands, Hublot’s performance represents an increase of 2500%.

J-C-Biver The opportunity to reach 400 millions potential contacts on the largest community website has not escaped Jean-Claude Biver’s attention, CEO of the brand, contacted by IC-Agency, who commented on the brand’s results:


"I am pleased to learn that these results demonstrate that we are a young, high-end brand. It may be the consequence of our general activities on the Net. I think we should use all tools available online without neglecting any of them.

 

See all the results and analysis in the article ""Facebook and watch brands, one year later" which appeared in Europa Star magazine :

FaceBook_WatchFanPages_dec09_Y-Y-Increase_NEW-web


By Jonathan | January 14, 2010 | Competitive Monitoring , Demand Analysis , E-Advertising , E-reputation , Luxury Watch Special

The comments to this entry are closed.

TrackBack

TrackBack URL for this entry:
https://www.typepad.com/services/trackback/6a00d83455cacc69e20120a7d343db970b

Listed below are links to weblogs that reference Hublot Number 1 on Facebook:

Subscribe to InsightOut.
InsightOut is IC-Agency’s interactive think tank. It is animated by our team in Canada.

Contact Us
www.ic-agency.com


Latest Posts
Audemars Piguet and IC-Agency rewarded in Paris
The Challenges of Exclusivity and Social Media
Mobile Marketing for Luxury Watch Brands in Action
Effectively Working Search and Social Media
Your Brand Up for Auction on Google in Europe

Latest Comments
Faye from Hong Kong on Boucheron and e-commerce
The Professionel on Luxury, the Internet and the Buying Process
WS Mike on The Innovation Risk
David on AOL Leaks Info on Google
Marc-O. on Power and the Internet

Categories
Actualité
Competitive Monitoring
Demand Analysis
Domain Names
E-Advertising
E-Commerce
E-reputation
Holistis
IC-Agency Events
Luxury Watch Special
News & Trends
Our Pick
Perception Analysis
Search Engine Optimization
Search Engine Protection
Sectorial Analysis
Sponsored Links
Strategic Consulting

Archives

Contributors
Flavio Quaranta
Associate Partner, Bathurst
Jonathan Tower
Internet Marketing Specialist

Books we reccommend
John Battelle: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture John Battelle / The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Blogs we read

License
Some Rights Reserved