IC-Agency Participates in the HowToSpendIt.com Launch

The renowned How To Spend It magazine has launched its innovative new website: Howtospendit.com

The Financial Times had chosen Switzerland, more precisely the Beau Rivage Palace Hotel in Lausanne, to organize the launch last October 8th.

IC-Agency made a presentation on "The Essentials of Luxury Digital Marketing”, addressing relevant issues such as the importance of decoding the online environment of its target audience or social media integration.

This was followed by a presentation by DynamicLogic (WPP) and by Razorfish / Avenue A (Publicis) which developed the new Howtospendit.com platform.

Discover the presentation "The Essentials of Luxury Digital Marketing" by Yves-Alain Schwaar, Head of Consulting & Operations, IC-Agency

• What are the most important points that need to be addressed before doing online marketing?
• Do Luxury shoppers search for your brand online?
• How can E-advertising campaigns be effective for Luxury Brands?
• How to balance social media and the need for exclusive communication?

In addition to the slides from the presentation available below, please find all videos from this exclusive event on http://www.youtube.com/FTStrategicSales.

The Essentials of Luxury Digital Marketing

View more presentations from IC-Agency, Luxury Digital Marketing.