Luxury, E-Mailing and Targeted Communication

Sending informative e-mails to a select, targeted group allows brands to refine their customer relations. Hublot and Raymond Weil have opted in to this strategy.

E-mailing is a communication technique based on sending promotional or informative e-mails from a brand to predetermined members of a network. Occasionally confounded as a mass marketing tool such as spam (unwanted junk mail), this technique actually has many advantages. A few years ago, luxury watch brands swore they would never communicate in this manner. Today, their point of view has changed and some have begun to use this communication technique to take advantage of opportunities like building customer loyalty and the potential sales increase it represents.

Read the following article on Worldtempus, written by IC-Agency in collaboration with Louis Nardin