SIHH 2010: The Haute Horlogerie under the WorldWatchReport’s magnifying glass

The Premiere WorldWatchReport 2010 is launched today exclusively for the opening day of the SIHH in Geneva.

Among the main trends revealed by the 2010 report:

Despite a gloomy economical context, demand expressed for Haute Horlogerie brands registers a 14% increase in 2009.Alexa Traffic Rank for htt
Facebook becomes the biggest online community for watch fans, with more than 300'000 declared aficionados. Hublot is the most popular brand there with 56’000 fans.
Emerging markets from the BRIC already account for 12% of global demand for luxury watches on the Internet.

The 6th edition now includes:

BRIC markets Brazil, Russia, India and China
Additional contributions from opinion leaders of the industry
Social Media impact, measured through historical data

The market study is carried out by IC-Agency and published in partnership with Europa Star "the most influential watch magazine", with the precious support of the Fondation de la Haute Horlogerie. It will be officially released during BaselWorld 2010.

Read the press release "SIHH 2010: The Haute Horlogerie under the WorldWatchReport’s magnifying glass".

More information on www.worldwatchreport.com

By IC-Agency | January 18, 2010 | Actualité , Competitive Monitoring , Demand Analysis , IC-Agency Events , Luxury Watch Special , News & Trends

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