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BaselWorld - Results of the WorldWatchReport 2010 Revealed

WorldWatchReport 2010 To coincide with BaselWorld, the 6th edition of the WorldWatchReport – the leading watch market research - is published by IC-Agency.

In figures:
  • 6th Edition
  • 500 million searches
  • 10 markets – including the BRIC
  • 25 watch brands
  • 120 ambassadors
  • 450 most popular models
  • A unique “replica” intention filter
  • 16 International Invited Contributors

The important facts in 2010 :

  • Global demand for watch brands has increased by 24.5%
  • China dominates BRIC : 59% of demand originates from the Middle Kingdom
  • Counterfeits: for the first time, demand for counterfeit products decreased by 22% in the U.S., while increasing in the European markets
  • Facebook: watch brands have an average of 18'400 fans. Hublot becomes the first brand to surpass 100’000 fans.

The market study carried out by IC-Agency is published in partnership with Europa Star with the support of the Fondation de la Haute Horlogerie.

More information on www.worldwatchreport.com
By IC-Agency | March 18, 2010 |

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