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International Media Coverage for IC-Agency


Prestigious international newspapers and press agencies publish today their first stories about the watchmaking industry, to coincide with the opening day of BaselWorld.

IC-Agency is featured in today’s New York Times, Bloomberg and BusinessWeek :

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"In China, a quarter of all Internet searches for watch brands last year were for Omega, compared with Rolex’s 18 percent, according to IC Agency, which analyzed 500 million search queries in a study of 10 countries."

Read the article  "Rolex’s Swiss Watch Hegemony Threatened by ‘Trendier’ Omega"


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"Mr. Pedraza’s conviction rests on the notion that luxury shoppers fall into one of two broad categories, the status-driven and the pragmatists, and that brick-and-mortar retailers will always appeal to the former. David Sadigh, managing partner of the IC-Agency, a digital marketing firm based in Geneva, said, “Most haute horlogerie consumers would prefer to buy offline — that is the current pattern. But there is a segment more open to buy online. They would like to put their American Express card down and get their product as soon as possible.”

As Internet retailing continues to outperform other retail channels, both Mr. Pedraza and Mr. Sadigh are confident that more Swiss brands will embrace e-commerce, though, by the latter’s reckoning, they will primarily come from the mid-range segment."

Read the article "Watch Brands Signing on, Uneasily, for E-Tailing"

By IC-Agency | March 18, 2010 | Actualité , Luxury Watch Special

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