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SIHH 2010: Under Blog Siege

One week after the SIHH ended, almost 2,000 blog articles had been published on the Internet. An analysis of the phenomenon and most publicized brands.

This twentieth edition of the SIHH was marked by the presence of a number of bloggers perusing the brands’ stands alongside journalists belonging to both broad and specialized press. Just a few years ago, these web editors would have had to wait for the magazine coverage to take place before being able to write their own articles and blogs providing their points of view on the new products. Today, certain bloggers are even invited by the brands themselves, certainly a sign of evolution within the PR machinery, which may now place more consideration on this new—and perhaps generational—type of communication. This is a tendency confirmed by Fabienne Lupo, director of the Fondation de la Haute Horlogerie (FHH), who confided to the website businessmontres.com, “The SIHH, like the entire industry, has profited from the Internet communication boom, which has provided a great deal of visibility, especially considering that this fair is a private one. The web journalists are of course less numerous, though they represent a constant progression: a few dozen in comparison to the more than 1,300 print journalists present at the show.”

 SIHH graph

Read the full article by IC-Agency, in collaboration with Louis Nardin, as it appeared on Worldtempus.

By Philip Arseneau | March 16, 2010 |

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