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Social Media Marketing Will Be Present at EHL


Forum pro
IC-Agency will have the honor of participating in Forum Professionel 2010, organized by École Hôtelière de Lausanne, on March 23rd.

The event, whose theme is “Adding Value to Your Business through Social Media Marketing’, will bring  together managers, researchers and decision-makers from various industries and encourage them to discuss and debate, both formally and informally.

The idea of integrating social media into marketing and communication strategies will be front and center during the 10th edition of the Forum.

No less than 8 invitees will share their ideas, including Farhan Lalji, European Marketing Operations Manager for Yahoo!, François Rüf, CEO Netbreeze and Dr. Eric R. Spangenberg, Dean of the College of Business at Washington State University in Pullman, Washington, USA.

David Sadigh, associate director at IC-Agency, will present his analysis of the approaches used on Facebook and other social platforms by high-range brands like Harley Davidson, Burberry and Louis Vuitton.

For more information, consult the event’s programme and list of speakers.

By Philip Arseneau | March 16, 2010 |

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