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Strong Growth for IC-Agency in 2009

• Business revenue increased by over 30% in 2009
• The Client Services team has grown with the arrival of Marc Betting and Youri Hazanov
• More job openings will be created in 2010 in Geneva

Despite a difficult economic context, IC-Agency has seen a growth in its revenue of over 30% while maintaining profitability. These numbers confirm the relevance of IC-Agency’s luxury positioning and its hybrid business model comprising of services for high range clients as well as offering the best e-marketing software.

“Our unique Luxury Digital Marketing approach together with the international visibility obtained through the WorldWatchReport study and being invited by the Financial Times to participate in Howtospendit.com’s launch have been real commercial accelerators” indicates David Sadigh, associate director.

IC-Agency has also taken a significant lead in Social Media. “We have produced several innovative projects which have translated into results such as Facebook communities with tens of thousands of fans” says Yves-Alain Schwaar, Director of Operations.

2010: Building Teams and Client Services

In January, IC-Agency has added to its Client Services team with the additions of Marc Betting as Head of Client Services and Youri Hazanov as e-Marketing Project Manager.


Marc As Head of Client Services, Marc Betting is responsible for the entire Client Services team as well as any external consultants. As such, he will coordinate all mandates and ensure proper planning with the goal of maintaining a high level of quality and expertise despite growth.

Marc has a background in IT/Telecom engineering. With a Masters in Commerce from ESIDEC, a Diploma in Computer and Electrical Engineering from Cachan and Cisco CCNA and CCDA certification, he has worked in Silicon Valley for several years, most notably on large commercial accounts for Global Crossing and Savvis. He then started an e-commerce specialty win company backed by an online community of fans before joining IC-Agency.

Youri As e-Marketing Project Manager, Youri is in charge of a portfolio of e-marketing mandates consisting of international SEO projects. As a Russian-speaker, he will also be in charge of the Russian market for IC-Agency’s clients, a market of strategic importance in the luxury sector.

Youri has earned a Masters in Information Systems as well as an MBA from the University of Geneva. He has been a consultant in communication and public relations, as well as web marketing and has worked in Washington.

As a part of IC-Agency’s management team along with Yves-Alain Schwaar and David Sadigh, Marc-Olivier Peyer, former Head of Client Services now becomes Head of Research and Development and will be responsible for the creation, launch and maintenance of IC-Agency’s software, including Consumetrics and Brandsweeper. At least 2 developer jobs will be created within his team in 2010.

By Philip Arseneau | March 16, 2010 |

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