IC-Agency - Your 6th sense online InsightOut. IC-Agency Blog

Luxury: QR Codes in Advertising


The famous American jeweller Hearts On Fire will be one of the first luxury brands to implement mobile barcodes in their magazine ads.


QR

The QR codes, which have been popular in Japan for several years, will allow readers to access a mobile site designed to show different product designs. The site has sharing functionalities through email or social networks and will, of course, suggest the nearest reseller.

QR2

Let’s not forget that this campaign is for wedding and engagement rings. The younger clientele is more inclined to use the QR codes.

This is a great way for brands to strengthen their brand name, by creating a new experience for the consumer somewhere between print and technology.

Source - National Jeweller

---- Update ----

It seems 2010 is the year of the QR codes for the large jewellers.

On May 11th, Piaget invited Japanese bloggers and other persons of influence to discover a white gold, diamond encrusted QR code pendant to celebrate the 20th anniversary of their famous Possession line of jewellery.

QR3  QR4


Via HH Magazine and Web&Luxe

By Philip Arseneau | June 18, 2010 |

The comments to this entry are closed.

TrackBack

TrackBack URL for this entry:
https://www.typepad.com/services/trackback/6a00d83455cacc69e20133f175a664970b

Listed below are links to weblogs that reference Luxury: QR Codes in Advertising:

Subscribe to InsightOut.
InsightOut is IC-Agency’s interactive think tank. It is animated by our team in Canada.

Contact Us
www.ic-agency.com


Latest Posts
Audemars Piguet and IC-Agency rewarded in Paris
The Challenges of Exclusivity and Social Media
Mobile Marketing for Luxury Watch Brands in Action
Effectively Working Search and Social Media
Your Brand Up for Auction on Google in Europe

Latest Comments
Faye from Hong Kong on Boucheron and e-commerce
The Professionel on Luxury, the Internet and the Buying Process
WS Mike on The Innovation Risk
David on AOL Leaks Info on Google
Marc-O. on Power and the Internet

Categories
Actualité
Competitive Monitoring
Demand Analysis
Domain Names
E-Advertising
E-Commerce
E-reputation
Holistis
IC-Agency Events
Luxury Watch Special
News & Trends
Our Pick
Perception Analysis
Search Engine Optimization
Search Engine Protection
Sectorial Analysis
Sponsored Links
Strategic Consulting

Archives
December 2010
November 2010
June 2010
March 2010
January 2010
October 2009
July 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
April 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006

Contributors
Flavio Quaranta
Associate Partner, Bathurst
Jonathan Tower
Internet Marketing Specialist

Books we reccommend
John Battelle: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture John Battelle / The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Blogs we read
Slashdot
business2blog
Stephen's Web
TechCrunch
Blogspotting
Om Malik
John Battelle

License
Some Rights Reserved