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Luxury: QR Codes in Advertising

The famous American jeweller Hearts On Fire will be one of the first luxury brands to implement mobile barcodes in their magazine ads.


The QR codes, which have been popular in Japan for several years, will allow readers to access a mobile site designed to show different product designs. The site has sharing functionalities through email or social networks and will, of course, suggest the nearest reseller.


Let’s not forget that this campaign is for wedding and engagement rings. The younger clientele is more inclined to use the QR codes.

This is a great way for brands to strengthen their brand name, by creating a new experience for the consumer somewhere between print and technology.

Source - National Jeweller

---- Update ----

It seems 2010 is the year of the QR codes for the large jewellers.

On May 11th, Piaget invited Japanese bloggers and other persons of influence to discover a white gold, diamond encrusted QR code pendant to celebrate the 20th anniversary of their famous Possession line of jewellery.

QR3  QR4

Via HH Magazine and Web&Luxe

By Philip Arseneau | June 18, 2010 |

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