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The Challenges of Exclusivity and Social Media

RTEmagicC_10_1007_EcommerceICA2.jpg Luxury watch brands have not hesitated to establish their presence on Facebook.  Today, nothing is stopping this network from becoming a preferred communication, and even commercial, channel. 

Brands have a growing list of electronic tools and platforms that let them interact with consumers - read our past posts regarding moblie marketing, the iPad and tablet computers and augmented reality applications. Besides the technologies themselves, the method in which they are used merits equal attention.  Creating exclusivity and social-commerce is among these methods.


By Jonathan | November 29, 2010 | E-Commerce , | News & Trends
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Mobile Marketing for Luxury Watch Brands in Action

Combining the technology of smartphones and social networking to bring new clients in store is becoming a new, promising sales niche.  


2010 was promising to be the year of the smartphone.  Promise kept.  It has become commonplace to surf the Internet, read e-mail, follow news feeds anywhere one happens to be, thanks to our smartphones.  The app boom has followed suit with the commerical developement of said smartphones (iPhone, Blackberry, Samsung Galaxy, etc.) and tablets (iPad, etc.), constantly offering increased fonctionality.  We've witnessed the tipping point for the Internet where innovation, technical robustness of mobile networks (3G) and the maturity of users offer a favorable environement for creating promising commerical digital experiences for brands.


By Jonathan | November 29, 2010
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Effectively Working Search and Social Media

Search Engines such as Google or Bing are taking community sites into increasing consideration.  Brands that know how to foster greater interactions on these sites can in turn see better ranking in search engines.

For finding information on the Web, search engines remain the primary tools.  And, knowing that the first search result can grab for itself up to 70% of clicks, we can reason without surprise that a website's ranking constitutes a crucial dimension of any online strategy.  Over 4 billion queries are registered daily on Google according to Comscore, a market research firm.  For luxury watch brands, there are no less than 500 million queries that searched every year, according to the WorldWatchReport 2010. Knowing how to get your site to capture this clientele looking for luxury timepieces remains a current challenge.


By Jonathan | November 29, 2010
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Your Brand Up for Auction on Google in Europe

Google hasn’t hesitated to adjust to the latest judicial decisions in Europe : Over the last few weeks, the conditions regarding the use of registered trademarks as ekwyords in AdWords were softened for many member nations of the European Union and of the EFTA.  This post explores the major changes and their impact for trademark holders.


By Jonathan | November 29, 2010
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Brand Ambassadors take the Spotlight during JIMH

6a00d83455cacc69e201348974093e970c The 14th edition of Journées Internationales du Marketing Horloger (JIMH), held on December 1 and 2 at La Chaux-de-Fonds, will focus this year on a central dimension for many barnds: ambassadors.  International celebrities, actors, athletes or musicians, the face of these pretistigious brands are also their clients, collectors and distributors, even bloggers and other influential personalities.  How are they discovered?  What impact do they have on building brand identity?  What strategies should be adopted?

David Sadigh, managing partner at IC-Agency will have the honor of sharing the secrets of the lesser-known yet strategically important field: "Ambassador Tracking", or how online data can be crucial in selecting ambassadors and integrating them in digital communications.

David Sadigh, Directeur associé d’IC-Agency aura l’honneur d’intervenir et partager les secrets d’un sujet encore peu connu mais non moins stratégique: « Ambassadors Tracking » ou comment l’utilisation des données online peut s'avérer cruciale dans le choix d’un ambassadeur puis son intégration à la communication digitale.

This can't-miss event for marketing and communication professionals in the watchmaking industry will also be an occasion to not only meet certain ambassadors - such as Sébastien Loeb, seven-time world Rally champion and ambassador for Marvin and Guillaume Nery, Free-diving record holder and ambassador for Ball Watch – but to also meet numerous brand executives such as  Antonio Calce from Corum, Richard Mille, Jean-Marc Jacot from Parmigiani or even Guillaume Tetu from Hautlence who will contribute to these discussions.

Program and registration here www.marketinghorloger.ch.

By Jonathan | November 29, 2010
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The Challenges of Exclusivity and Social Media
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