Effectively Working Search and Social Media

 
Search Engines such as Google or Bing are taking community sites into increasing consideration.  Brands that know how to foster greater interactions on these sites can in turn see better ranking in search engines.

For finding information on the Web, search engines remain the primary tools.  And, knowing that the first search result can grab for itself up to 70% of clicks, we can reason without surprise that a website's ranking constitutes a crucial dimension of any online strategy.  Over 4 billion queries are registered daily on Google according to Comscore, a market research firm.  For luxury watch brands, there are no less than 500 million queries that searched every year, according to the WorldWatchReport 2010. Knowing how to get your site to capture this clientele looking for luxury timepieces remains a current challenge.

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